Monthly Archives: August 2010

Top 10 Facebook Pages

Written by Amy Porterfield

Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level.

Each of these pages has incorporated unique features that have attracted hundreds of thousands (sometimes millions!) of fans and attracted the notice of major media publications. That’s a pretty big feat, considering there are thousands of new pages popping up on Facebook daily!

There is no need to reinvent the wheel. Instead, check out what others are doing and tweak these strategies to make them your own!

#1: Red Bull

The team behind the Red Bull page is extremely in tune with their target audience. This is evidenced in their custom apps and unique content throughout their page.

Red Bull knows what their audience will respond to best and they deliver it. For example, they’ve created a series of online games for their fans, aptly called the “Procrastination Station.” The games are geared toward sports and high-impact competitions.

red bull

In addition, Red Bull created a web TV program that’s highlighted on their Facebook page. There are multiple segments, many spotlighting the lives of their sponsored athletes. Not only is the web TV show a great way to align with celebrity athletes, but it is also a way to incorporate video into the page, thereby giving the audience another way to interact.

red bull

Another smart feature of Red Bull’s page is their welcome tab. When a non-fan lands on their page, he or she sees the image below. Red Bull creatively encourages fans to “Like” their page with an attention-grabbing image. Also, they only put one thing on their welcome tab, making it very clear what they want to happen. When you add too much to your welcome tab, your fans will get confused and likely not take any action. Less is more. Stick to one call to action.

red bull

Tip: One area you might want to consider spending a little money on is creative design for your page. Design, when done right, makes a great first impression for non-fans. Also, when you design your Facebook page, pay close attention to your call to action, specifically for the “Like” button. What can you do to grab the attention of your new viewer and encourage him or her to click on your “Like” button quickly? Red Bull’s creative design on their welcome tab does just that!

#2: Burt’s Bees

One of the best features on the Burt’s Bees page is their use of photos and video. They use the photos and videos to give a behind-the-scenes view of their company and products.

In the image below, notice how Burt’s Bees not only mentions the type of ingredients used, but they also suggest their ingredients are safe and they welcome all visitors into their lab. This is a great example of a way to promote your company and products, while adding value in the form of interesting details.

burts bee

Tip: We all have something unique about our products or services and Facebook is one of the best places to highlight this. How can you incorporate video or images to help you stand out from your competition?

#3: Uno Chicago Grill

Uno Chicago Grill has taken full advantage of the Facebook app FBML to highlight their menu options in an extremely appealing way. They have many tabs dedicated to specific areas of their menu and use imagery to entice their fans. In addition, on their welcome tab they link to the most important areas of their website, including locations and online ordering options. When non-fans come to their page for the first time, they get an instant snapshot of Uno’s offerings.

unos welcome tab

unos fan of the weekIn addition, Uno has incorporated a Fan of the Week contest on their Facebook page. Fans get their photo posted directly on the profile image of the restaurant’s wall.

This is great exposure for the fan, making it a fun activity to participate in.

To take it one step further, Uno does something unique with their Fan of the Week contest—they ask fans to post photos of themselves while at an Uno restaurant, thereby encouraging fans to come in and dine.

This is a great way to bring their online fans into their brick-and-mortar establishment!


Tip: If you have a brick-and-mortar establishment, think of creative ways to entice your fans to visit in person. Contests, promotions and special offers are all great ways to invite new fans to come in and check things out!

#4: LiveScribe

LiveScribe has incorporated two features into their page to help them sell more products and cut back on support calls.

First, they’ve created a savvy storefront as one of their tabs. Not only can you buy directly from the Facebook page, but you can also tweet about their products and post about them on your Facebook wall. These two options help create greater exposure for LiveScribe’s products. When your friends see that you’re posting about a new product, it’s natural for them to want to know more.

livescribe store front

In addition, LiveScribe has incorporated a support desk directly into their Facebook page. As you can see below, you can ask a question, share an idea, report a problem or even give praise directly from their Facebook page. What’s even more important is that others can see these posts. Fans and potential buyers can then go to this tab to get answers or see what others are saying about the products.

It’s another great way to educate fans about your products and services. In addition, this tool can cut down service calls when executed correctly, saving your company time and money.

livescribe support

Tip: If you’re providing a product or service, consider incorporating a support feature to your page. It’s common for customers to use social media sites to post questions or complaints. If you provide a designated place for support, you’re likely to keep your customers happy and turn them into repeat buyers!

#5: Toy Story 3

Toy Story 3 has done an exceptional job of making their page both fun and functional. The fun factor is expressed in their new application, Toy Creator, where you can turn yourself into an animated toy. Both kids and adults can get in on the action and then share their new creation on their Facebook wall (yet another viral exposure opportunity!).

toy story

To make their page functional, they’ve built a tab where you can purchase movie tickets without ever leaving Facebook. This makes ticket buying easy and fast for their fans.

toy story tickets

Tip: Keep your fans inside Facebook as much as possible. Bring your content, unique experiences and buying opportunities to them instead of making fans leave the site to interact with your business. Your chances for greater interactions and a bigger return on investment will dramatically increase the longer you keep them on your page.

#6: Coca-Cola

Coca-Cola has secured their spot at the top of many best-of-the-best Facebook page lists due to their innovative promotions and fun, interactive features.

Their latest promotion is the Summer Snapshot contest, where they encourage their fans to take photos with the summer Coca-Cola cans. Not only does this get fans involved with their page, but the contest also incorporates photos of their products with fans.

Photos are viewed more than anything else on Facebook. They go viral quickly because when a fan posts a photo, that photo is then sent out to the news feeds of all of their friends. Hundreds of thousands of potentially new fans will see these photos.


Here’s an example of a photo a fan posted for the Coca-Cola contest. Notice how others can vote on the photos? This allows everyone to get in on the fun.


Tip: When creating a contest, keep it simple. The less your fans need do to enter, the better. Make it easy, fun and make sure to incorporate a sharing component so your contest spreads virally.

#7: Oreo

Oreo does a fantastic job of creating unique experiences for their fans. Oreo knows that their cookies have been part of many people’s lives since childhood and they use this angle to create nostalgia with their fans. And it’s working for them because they have over 8 million fans to date!

One of their latest campaigns is their “Back to School Memories” campaign where they ask their fans to share their memories and photos directly on their Facebook page. By offering unique experiences like Oreo has done with their back to school campaign, brands create a connection to the fans, who become loyal followers and keep coming back for more.


Tip: You’ll get a much greater response when you ask your fans to share something about themselves. Ask them their thoughts, opinions and feedback and you’ll be pleasantly surprised how quickly they start talking!

#8: Jones Soda

Jones Soda does a great job of incorporating many different ways for their fans to interact with their page. Not everyone communicates the same way, so providing multiple options is a smart strategy.

jones soda

Specifically, Jones Soda does a weekly poll directly from their welcome tab. Polls are a great way to learn more about your audience as well as a fun strategy to get them to interact with your page.

jones soda

Tip: Think of different ways to get your fans to engage with you. Polls, contests, questions, iPhone apps and videos are just a few different ways to reach your fans. All fans are different; make sure to provide options.

#9: The Twilight Saga

No matter if you have seen the movies or not, you can’t deny that the Twilight Saga is hot. There are two strategies they’ve launched on their Facebook page that you can model for your own page.

First, they’ve created a “Tweet Sweeps,” where they encourage fans to tweet about the movies for a chance to win movie tickets. The best strategy with this type of contest is to tell fans specifically what to tweet so there is no confusion and they can take action quickly. Check out how they’ve done this in the image below:

twilight tweet sweeps

In addition, the Twilight Saga page has taken advantage of the “Discussion” tab where fans can post topics of discussion and all fans can join in and comment. The discussion tab creates a great sense of community and dramatically increases the engagement on the page.

twilight saga

Tip: To encourage more conversation among fans on your page, start a few discussion streams to get people talking. Once this takes off, your fans will continue to post discussion topics on their own and the page engagement will grow organically.

#10: Travel Channel

The Travel Channel has done something unique on their page that’s worth checking out. They’ve created a space for their fans to share how Facebook has played a part in their travel experiences. You can post your own story or just read what others have posted. It’s a creative way to get people with similar interests to engage with your page.

travel channel

Tip: Facebook Stories can be incorporated on your page as well. Go here to see how it works and check out the different story themes offered.

What do you think about the above Facebook pages? Have you tried any of these techniques with success? Let us know! Please leave your comments below.

Bonus: Never give up on your dreams!

10 Dumb Laws Which Still Exist

Written by totallyoffbeat

Did you know Chicago has a law that forbids eating in a place that’s on fire? Have you heard about the law in Mississippi that makes it illegal for a man to seduce a woman by lying to her and claiming he will marry her (damn! There goes my pickup line if I’m ever in Mississippi)? In New Jersey, it’s illegal to wear a bullet-proof vest while committing a murder (whether or not the murder is illegal, who knows?).

These are just some of the dumb laws still on the books in America. And those aren’t even the 10 dumbest.

1. Hey sister, wanna get hitched?

In Alabama, incestuous marriages are legal. Section 30-1-3 says: The issue of any incestuous marriage, before the same is annulled, shall not be deemed illegitimate.

2. Are those playing cards I see? You’re going to jail!

In Alabama, you also technically aren’t allowed to play cards and other games on Sunday. Section 13A-12-1 says: Any person who compels his child, apprentice or servant to perform any labor on Sunday, except the customary domestic duties of daily necessity or comfort, or works of charity or who engages in shooting, hunting, gaming, card playing or racing on that day, or who, being a merchant or shopkeeper, druggist excepted, keeps open store on Sunday, shall be fined not less than $10.00 nor more than $100.00, and may also be imprisoned in the county jail, or sentenced to hard labor for the county, for not more than three months.

3. Is that a slingshot in your pocket or are you just happy to see me?

Haines, Alaska has a law that prohibits citizens from carrying concealed slingshots without a license. The law says: It is unlawful for any person other than a law enforcement officer to carry concealed about his person, in any manner, a revolver, pistol or other firearm or knife (other than an ordinary pocketknife), or a dirk or dagger, slingshot, metal knuckles or an instrument by the use of which injury could be inflicted upon the person or property of another, except that any person in possession of a valid State of Alaska concealed weapon permit may carry a weapon as allowed by that permit.

4. But this is my home!

In Anchorage, Alaska, there’s a law that prevents people from residing inside a house trailer as its being moved through the streets. The law says “Riding in house trailers. No person may occupy a house trailer while it is being moved upon a public street.”

5. Give me a f$!@ing sandwich!

In Little Rock, Arkansas, it’s illegal to honk your car horn at a sandwich shop after 9 pm. Sec. 18-54 says, “Sounding of horns at sandwich shops. No person shall sound the horn on a vehicle at any place where cold drinks or sandwiches are served after 9:00 p.m.”

6. The rock was F’d up beyond all recognition.

Colorado has a law that says it’s illegal to “mutilate” rocks, trees, and flowers. The law says, “Except as otherwise provided in this article, it is unlawful for any person: To willfully mar, mutilate, deface, disfigure, or injure beyond normal use any rocks, trees, shrubbery, wild flowers, or other features of the natural environment in recreation areas of the state.”

7. The “no fun” law is in full effect.

Rocky Hill, Connecticut has a law that disallows arcades from having more than 4 amusement devices (pinball machines, shuffleboard tables, etc.). The law says, “Notwithstanding the provisions of Subsection A, no person shall have in any place within a permanent structure open to the general public more than four mechanical amusement devices.”

8. Seriously, Connecticut isn’t fun at all.

In Southington, Connecticut, the sale of silly string is banned. Why? Because about 15 years ago, a group of kids sprayed a police officer with silly string. Seriously.

9. Time to reinstall those doors.

There’s a law in Florida that says the doors of public buildings must open outwards. The exact text of the law is as follows: All buildings erected in this state for theatrical, operatic, or other public entertainments of whatsoever kind shall be so constructed that the shutters to all entrances to said building shall open outwardly and be so arranged as to readily allow any person inside said building to escape therefrom in case of fire or other accident.

10. Hand over the dildo right now!

Georgia still has laws that technically ban sex toys.

Are there any dumb laws in your city or state? Share your favorites by leaving a comment.

Bonus: Presidential Prank of the Day

via: The White House [Flickr]

12 Girls You’ll Meet in College

Written by thetoiletpaper

Women come in all shapes and sizes. Just ask Oprah. Nowhere is this more true than a college campus. With that in mind, here is TTP’s breakdown of 12 of the girls you’ll meet in college. Gentlemen, choose wisely and choose often.

1. The Cheerleader – A hot blonde chick that only wants to score scholarship athletes. After coming up short with the big boys of basketball and football, she’ll eventually settle in as “equipment manager” for a niche sports team, like rugby.

2. The Phantom Boyfriend – A fun, good looking, easy-going gal who’s everything you’re looking for in a mate. Unfortunately, before things ever get cookin’ she sneaks in a comment about her boyfriend who’s at home, at another college, or in the military.

3. The Courtney Love – This mess of a broad is a stinky drunk not afraid to do anyone or anything. If you listen close you can almost hear her herpes beckoning you to her loins like the sirens from Greek mythology. Stick with the BJ.

4. The Friedan – You can’t take an English class without running into one of these broads. The Friedan loves Charlotte Bronte, may eschew makeup and form fitting clothes, hates this list, and probably despises The Toilet Paper as a whole.

5. The Chastity Belt – A girl who’s cute as a button, but never lets loose because she’s too busy with Bible Camp and church choir. More than likely a virgin, or at least a born again virgin. She’s worth keeping an eye on for her final semester, “Oh-crap-what-have-I-been-doing-for-three-and-a-half-years breakdown” where she’ll make up for lost time very quickly.

6. The Rhoda – Makes a living upstairs. Kiss her, give her hickeys on her neck, juggle her boobs, all good. Anything below the belt and she either smacks the shit out of you or suggests you “take a break.” Either way run like hell. This broad is either insane or packing a surprise you never want to discover.

7. The Cialis – You haven’t been teased like this since the bus ride home after your classmates caught you eating a booger. Whether she’s inviting herself over for a movie night, or getting Danny Devito drunk and making you walk her home, it always seems like you’re one exit away from pound town. Sorry guys, not happening.

8. The Lesbo Possessive Friend of the Chick You Hook Up With That Hates You – You’ll know this when you see it. May also be a Friedan.

9. The Book Worm – Hobbies include asking questions in class, registering for the GRE, and drinking Diet Cokes at the library. The Book Worm is a close cousin of the Chastity Belt, but for one weekend a semester, right after midterms and before she starts studying for fianls, the Worm leaves the library and lets loose.

10. The Guarantee – Usually good looking enough, but often overloaded with baggage. There’s at least one per dorm, if not one per floor. You try to stay away, but then 2 a.m. rolls around and you got squat. Enjoy, but be sure to wrap your rascal and under no circumstances fall in love with her, get in a fight over her, or let her get in the way of other potential scores.

11. The Non-Conformist – This gal is hip to the nines with a rugged edge. With a wacky hairdo, overstated make-up and tattooed arm sleeves she exudes hip. However, deep down inside she is nothing more than a little girl with a broken heart who was never kissed in high school. Now as she has blossomed she is looking to score and be a hellcat doing it. Don’t date her, but yes by all means take her camping for a weekend.

12. The World Cup – She only comes around once every four years, but one night with her is enough to change your life. There’s no preparing for a W.C., but if you pass her up, she won’t be around again.

24 Things You Might Be Saying Wrong

Written by Melissa DeMeo & Paul Silverman

You never mean: Could care less

You always mean: Couldn’t care less

Why: You want to say you care so little already that you couldn’t possibly care any less. When the Boston Celtics’ Ray Allen said, “God could care less whether I can shoot a jump shot,” we know he meant exactly the opposite because 1) God has other things on his mind, and 2) God is a Knicks fan.

You might say: Mano a mano

You might mean: Man-to-man

Why: You don’t speak Spanish by adding vowels to the end of English words, as a columnist describing father–teenage son relationships seemed to think when he wrote, “Don’t expect long, mano a mano talks.” Mano a mano (literally, “hand to hand”) originated with bullfighting and usually refers to a knock-down, drag-out direct confrontation.

You might say: Less

You might mean: Fewer

Why: In general, use fewer when you’re specifying a number of countable things (“200 words or fewer”); reserve less for a mass (“less than half”). So when you’re composing a tweet, do it in 140
characters or fewer, not less.

You never mean: Hone in

You always mean: Home in

Why: Like homing pigeons, we can be single-minded about finding our way to a point: “Scientists are homing in on the causes of cancer.” Hone means “to sharpen”: “The rookie spent the last three seasons honing his skills in the minor leagues.” But it’s easy to mishear m’s and n’s, which is probably what happened to the Virginia senator who said, “We’ve got to hone in on cost containment.” If you’re unsure, say “zero in” instead.

You might say: Bring

You might mean: Take

Why: The choice depends on your point of view. Use bring when you want to show motion toward you (“Bring the dog treats over here, please”). Use take to show motion in the opposite direction (“I have to take Rufus to the vet”). The rule gets confusing when the movement has nothing to do with you. In those cases, you can use either verb, depending on the context: “The assistant brought the shot to the vet” (the vet’s point of view); “the assistant took the shot to the doctor” (the assistant’s).

You might say: Who

You might mean: Whom

Why: It all depends. Do you need a subject or an object? A subject (who) is the actor of the sentence: “Who left the roller skates on the sidewalk?” An object (whom) is the acted-upon: “Whom are you calling?” Parents, hit the Mute button when Dora the Explorer shouts, “Who do we ask for help when we don’t know which way to go?”

You almost never mean: Brother-in-laws, runner-ups, hole in ones, etc.

You almost always mean: Brothers-in-law, runners-up, holes in one, etc.

Why: Plurals of these compound nouns are formed by adding an s to the thing there’s more than one of (brothers, not laws). Some exceptions: words ending in ful (mouthfuls) and phrases like cul-de-sacs.

You almost never mean: Try and

You almost always mean: Try to

Why: Try and try again, yes, but if you’re planning to do something, use the infinitive form: “I’m going to try to run a marathon.” Commenting on an online story about breakups, one woman wrote, “A guy I dated used to try and impress me with the choice of books he was reading.” It’s no surprise that the relationship didn’t last.

You almost never mean: Different than

You almost always mean: Different from

Why: This isn’t the biggest offense, but if you can easily substitute from for than (My mother’s tomato sauce is different from my mother-in-law’s), do it. Use than for comparisons: My mother’s tomato sauce is better than my mother-in-law’s.

You almost never mean: Beg the question

You almost always mean: Raise the question

Why: Correctly used, “begging the question” is like making a circular argument (I don’t like you because you’re so unlikable). But unless you’re a philosophy professor, you shouldn’t ever need this phrase. Stick to “raise the question.”

You might say: More than

You can also say: Over

Why: The two are interchangeable when the sense is “Over 6,000 hats were sold.” We like grammarian Bryan Garner’s take on it: “The charge that over is inferior to more than is a baseless crotchet.”

You almost never mean: Supposably

You almost always mean: Supposedly

Why: Supposably is, in fact, a word—it means “conceivably”—but not the one you want if you’re trying to say “it’s assumed,” and certainly not the one you want if you’re on a first date with an English major or a job interview with an English speaker.

You might say: All of

You probably mean: All

Why: Drop the of whenever you can, as Julia Roberts recently did, correctly: “Every little moment is amazing if you let yourself access it. I learn that all the time from my kids.” But you need all of before a pronoun (“all of them”) and before a possessive noun (“all of Julia’s kids”).

You might say: That

You might mean: Which

Why: “The money that is on the table is for you” is different from “the money, which is on the table, is for you.” That pinpoints the subject: The money that is on the table is yours; the money in my pocket is mine. Which introduces an aside, a bit of extra information. If you remove “which is on the table,” you won’t change the meaning: The money is for you (oh, and unless you don’t want it, it’s on the table). If the clause is necessary to your meaning, use that; if it could safely be omitted, say which.

You never mean: Outside of

You always mean: Outside

Why: These two prepositions weren’t meant for each other. Perfectly acceptable: “Wearing a cheese-head hat outside Wisconsin will likely earn you some stares and glares (unless you’re surrounded by Green Bay Packers fans, that is).”

You might say: Each other

You might mean: One another

Why: Tradition says that each other should be used with two people or things, and one another with more than two, and careful speakers should follow suit: “The three presenters argued with one another over who should announce the award, but Ann and Barbara gave each other flowers after the ceremony.” (By the way, if you need the possessive form of either one when writing that business letter, it’s always each other’s and one another’s; never end with s’.)

8 Confusing Pairs

leery, wary: suspicious
weary: tired

farther: for physical distance
further: for metaphorical distance or time

principle: rule
principal: of your school

compliment: nice thing to say
complement: match

continual: ongoing but intermittent
continuous: without interruption

stationary: stands still
stationery: paper

imply: to suggest a meaning
infer: to draw meaning from something

affect: typically a verb, meaning “to act upon or cause an effect”; as a noun, it’s “an emotional response”
effect: typically a noun, meaning “something produced,” like a special effect; as a verb, “to bring about,” as in “to effect change” •

10 Things Your Doctor (Probably) Hasn’t Told You

From the real risks of smoking to managing stress, high blood pressure and diet, get the health facts that could help you live longer and happier.

For better or for worse, your doctor doesn’t always tell you everything, and what you are told isn’t always presented with complete objectivity. In most cases, this is done to prevent you from worrying too much, or to deter harmful activities you might be indulging in. In other cases it’s simply because they’re trying to solve your issue as efficiently as possible, without discussing other potential problem areas or making things overly complicated.

To help you get started with your list of things to discuss with your doctor, our friends at the Term Life Insurance Blog have come up with the following infographic, which hopefully may make the process a little easier, and make things more clear.

Click on the image for full-sized version

Doctor List

Via: Term Life Insurance Blog

Bonus: This is what happens when I tell people I’m colorblind