Monthly Archives: December 2011

The 20 Most-Shared Ads of 2011

Collected by adweek

It’s one thing to sit in your grubby little basement and enjoy the year’s best commercials online by yourself. It’s another thing to share them with others. Unruly Media’s Viral Video Chart tracks the latter—shares rather the views, a metric that favors pass-around versus overall exposure. Last night in London, Unruly unveiled the world’s 20 most-shared commercials of 2011. Check them out below. There are plenty of familiar spots—No. 1 is no surprise—but some unexpected ones as well. Unruly says one of the more notable trends of 2011 was a significant increase in shares compared to views. In 2011, the top 20 ads generated 25 million shares, a nearly five-fold increase from 2010 levels. The ratio of shares to views is interesting, too. In 2010, one in 39 people who viewed video content went on to share it online. This year, one in 10 did. “The fact that the No. 1 ranking video this year earned close to eight times more shares than last year’s winning ad is just further proof of the rise of the epic ad in 2011,” says Unruly COO Sarah Wood. “More brands are realizing the potential of social video to build a high-impact, long-term emotional connection with their audience.”

Westfield Stratford City20

100 Years of Style: East London (529,832 shares)

Samsung19

Unleash Your Fingers (542,851 shares)

Pepsi18

Unbelievable David Beckham (543,812 shares)

Trace Urban17

Eklips for Trace (687,528 shares)

Channel 416

Danny MacAskill: Industrial Revolutions (696,190 shares)

McDonald’s15

BFGF (756,141 shares)

Red Bull14

The Art of Flight: Travis Rice (810,453 shares)

Ojai Valley Taxidermy13

Chuck Testa (830,036 shares)

Carlsberg12

Bikers in Cinema (899,550 shares)

Call Of Duty11

Modern Warfare 3: The Vet vs. the Noob (922,218 shares)

Nestle Contrex10

Ma Contrexperience (950,988 shares)

Nissan9

Poneis Malditos (956,661 shares)

Call Of Duty8

Modern Warfare 3: Reveal Trailer (1,062,829 shares)

David Cornfield Melanoma Fund7

Dear 16-Year-Old Me (1,072,004 shares)

Twentieth Century Fox6

Planet of the Apes: Ape With A20K-47 (1,132,201 shares)

Kia Soul5

Party Rock Anthem (1,424,110 shares)

T-Mobile4

Royal Wedding (1,733,419 shares)

T-Mobile3

Angry Birds Live (1,783,607 shares)

DC Shoes2

Ken Block’s Gymkhana Four: The Hollywood Megamercial (2,028,238 shares)

Volkswagen1

The Force (4,713,179 shares)

Thoughts of change

– Go on that trip. Don’t postpone it.
– Say those words. Don’t let the moment pass.
– Do what you have to, even at society’s scorn.
– Write poetry.

– Love deeply.
– Walk barefoot.
– Dance with wild abandon.
– Cry at the movies.
– Take care of yourself. Don’t wait for someone to take care of you.

Go for the win.
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(Pic: Career planning in 60 seconds – a recreation by +Simon Kemp from orig. by Bud Caddell)

Analysis of the picture below can tell us a lot about how different people think.

– For young men, it’s a picture of a lady with a nice bum but only the most observant will notice that she is crossing a street.
– The really observant will notice that she is wearing a thong.
– For older men, she appears to be a respectable woman – with a nice bum – on her way to work.
– The perverts among them will imagine her naked.
– Wiser men will ponder the presence of mind of the photographer to take the shot in the face of such beauty and be grateful that they shared it with humanity.

– For half of the women, this is an ordinary woman who should not have left home dressed that way.
– The other half will think she is a slut but wonder where she bought that blouse.
– Older women will imagine the misery that the woman’s bum will cause by the time she reaches 50.

– But only children, the extremely intelligent and the celibate will notice that the taxi is being driven by a dog.

Gotcha’ , didn’t I. 🙂

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45 Most Powerful Images of 2011

Source Buzzfeed via +Bill Gross

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Robert Peraza, who lost his son Robert David Peraza, pauses at his son’s name at the North Pool of the 9/11 Memorial.

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A before and after shot of Joplin, Missouri after the tornado hit on May 22. Source: zeitlosimagery

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A demonstrator shows his bottom to riot police during a protest by European workers and trade union representatives to demand better job protection in the European Union countries in Brussels on March 24.

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A makeshift Steve Jobs memorial at the Apple Store in SOHO New York.

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A Libyan rebel is pictured with Gadhafi’s golden gun.

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An aid worker using an iPad captures an image of a dead cow’s decomposing carcass in Wajir near the Kenya-Somalia border on July 23. (Reuters / STRINGER)

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Protesters in Uganda are sprayed with paint.

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President Obama signs a bill to repeal Don’t Ask Don’t Tell.

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In this television frame grab from KIMT in Mason City, Iowa, slain Navy SEAL Jon Tumilson’s dog Hawkeye lays next to his casket during funeral services in Rockford, Iowa. Tumilson was one of 30 American soldiers killed in Afghanistan on August 6 when their helicopter was shot down during a mission to help fellow troops who had come under fire.

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Christians protect Muslims during prayer in Cairo, Egypt.

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People celebrate Osama Bin Laden’s death at Ground Zero on May 2.

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Hurricane Irene approaches the east coast.

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Office workers gather on the sidewalk in downtown Washington, D.C., moments after a 5.9-magnitude earthquake shook the nation’s capital. The earthquake was centered northwest of Richmond, Va., but could be felt from North Carolina to Massachusetts.

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A University of California Davis police officer pepper-sprays students during their sit-in at an “Occupy UCD” demonstration in Davis, California.

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Hot Buzz 39,513 TOTAL VIEWS 3.5X VIRAL LIFT TOP REFERRERS View Stats › The 45 Most Powerful Images Of 2011 CULTURE BUZZ What a year it has been! Here’s to 2012 being a more quiet and less destructive year. Matt Stopera posted about 7 hours ago 205 ResponsesAdd Yours ? 1K EmailBoost 1. Robert Peraza, who lost his son Robert David Peraza, pauses at his son’s name at the North Pool of the 9/11 Memorial. 2. A whirpool forms off the Japanese coast after the tsunami on March 11. 3. This sightseeing boat, Hama Yuri, was pulled 1300 feet from the coast and somehow balanced itself on a two story house during the tsunami in Japan.

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A mother comforts her son in Concord, Alabama, near his house which was completely destroyed by a tornado in April.

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A woman rebel fighter supporter fires an AK-47 rifle as she reacts to the news of the withdrawal of Libyan leader Muammar Gaddafi’s forces from Benghazi on March 19. (Reuters / GORAN TOMASEVIC)

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Cars are abandoned on Chicago’s Lake Shore Drive after the great Blizzaster in February.

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84-year-old Dorli Rainey was pepper sprayed during a peaceful march in Seattle, Washington. She would have been thrown to the ground and trampled, but luckily a fellow protester and Iraq vet was there to save her. (Joshua Trujillo / seattlepi.com)

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A protester gets sprayed in the face with pepper spray at an Occupy Portland protest.

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Members of the national security team receive an update on the mission against Osama bin Laden in the Situation Room of the White House on May 1. (Reuters / HANDOUT)

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A U.S. Army soldier takes five with an Afghan boy during a patrol in Pul-e Alam, a town in Logar province, eastern Afghanistan.

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An aerial shot of the damage immediately following the Japanese tsunami. (Reuters / KYODO)

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A man sits in front of a destroyed apartment building following the Joplin, Missouri tornado.

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A girl in isolation for radiation screening looks at her dog through a window in Nihonmatsu, Japan on March 14.

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Mihag Gedi Farah, a seven-month-old child, is held by his mother in a field hospital of the International Rescue Committee in the town of Dadaab, Kenya. The baby has since made a full recovery.

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Gay service members march in a gay pride parade for the first time.

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Riot police stand firm during the London Riots in August.

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Friends and loved ones gather at the Oslo cathedral to mourn 93 victims killed in twin terror attacks from a bombing in downtown Oslo and a mass shooting on Utoya island on July 24. (Getty Images / Paula Bronstein)

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Two lights from the former site of the World Trade Centers shine for the 10th anniversary of 9/11. (Reuters / GARY HERSHORN)

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Phyllis Siegel, 76, left, and Connie Kopelov, 84, both of New York, embrace after becoming the first same-sex couple to get married at the Manhattan City Clerk’s office.

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Australian Scott Jones kisses his Canadian girlfriend Alex Thomas after she was knocked to the ground by a police officer’s riot shield in Vancouver, British Columbia. Canadians rioted after the Vancouver Canucks lost the Stanley Cup to the Boston Bruins.

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A monstrous dust storm (Haboob) roared through Phoenix, Arizona in July.

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A woman cries while sitting on a road amid the destroyed city of Natori, Miyagi Prefecture in northern Japan after the massive earthquake and tsunami. (Reuters / ASAHI SHIMBUN)

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A woman hangs onto a street sign in chest deep water along the flooded streets in Rangsit on the outskirts of Bangkok, on October 24.

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A photograph is seen in the rubble of a destroyed house in Otsuchi, Japan after the tsunami.

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Harold Camping speaks about the end of the world. The world was supposed to end on May 22 of this year. (AP / Marcio Jose Sanchez)

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A student is punched in the face by a police officer in Chile. Students in Chile have demanding a new framework for education. (Reuters / VICTOR RUIZ CABALLERO)

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Grace Van Cutsem (better known as “Frowning Flower Girl”) reacts to the crowds at William and Kate’s wedding. (Reuters / DYLAN MARTINEZ)

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A whirpool forms off the Japanese coast after the tsunami on March 11.

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Billy Stinson comforts his daughter Erin Stinson as they sit on the steps where their cottage once stood on August 28 in Nags Head, N.C. The cottage, built in 1903 and destroyed by Hurricane Irene, was one of the first vacation cottages built on Albemarle Sound in Nags Head.

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Chile’s Puyehue volcano erupts, causing air traffic cancellations across South America, New Zealand, Australia and forcing over 3,000 people to evacuate.

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Flowers and tributes are seen outside the home of Amy Winehouse in London July 24, 2011. (Reuters / STEFAN WERMUTH)

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A phone hangs off the hook on Wall Street. (Reuters / LUCAS JACKSON)