Monthly Archives: December 2009

15 Brand Names Decoded

Written by Olivia Putnal

Learn where these popular company names originate from

Some time or another, you’ve probably contemplated how the name Walmart came about, or how a name like Starbucks became so popular. We’ve wondered the same things, so we set out to learn the origins of 15 popular brand names. Check out how some of the most-favored brands began their corporation and who or what sparked the inspiration for its name.

Sephora

One of the most well-known beauty stores actually began in France in 1969 and later opened its first US store in 1998 in New York City. Sephora gets its name from a blend of two words. The first is the Greek word “sephos,” which means “pretty,” and the second is the name “Zipporah” who, according to the Bible, was the wife of Moses known for her beauty. Photo courtesy of Nelson Cupeles.

Banana Republic

This popular and classic clothing store began in 1978 with founders Mel and Patricia Ziegler. The name was meant to reflect the originality and travel theme that the store wanted to maintain. Photo by Retna.

GEICO

Have you ever wondered what these letters stand for? At the start of the company, founder Leo Goodwin’s first goal was to attract the U.S. government employee and military personnel demographic. “Government Employees Insurance Company” was the initial slogan. Photo courtesy of Geico.com.

Google

Believe it or not, the word “Google” was a play on words by founders Larry Page and Sergey Brin in 1997. They longed for a name that would reveal the wide range of information that lives on the Web; the word “Google” was derived from the mathematical term “googol,” meaning a 1 followed by 100 zeros. Photo courtesy of Google.com.

Yahoo

Another brand name that originated as an acronym, Yahoo stands for “Yet Another Hierarchical Officious Oracle.” Creators Jerry Yang and David Filo transformed “Jerry and David’s Guide to the World Wide Web” in 1994 into the search engine site that we have today, claiming they also liked the actual definition of a yahoo meaning “rude, unsophisticated, uncouth.” Photo courtesy of Yahoo.com.

LEGO

Created in 1934 from the Danish phrase “leg godt,” which means “play well,” the name LEGO was later found to mean “I put together” in Latin—the perfect description for this beloved children’s toy company. Photo courtesy of Lego.com.

eBay

eBay founder Pierre Omidyar originally started a website called AuctionWeb for listing, viewing and placing bids on the products. When his wife mentioned she wanted to find other PEZ collectors to trade with, the process began for a new and improved site. At that time, Omidyar’s web consulting company was called Echo Bay Technology Group, however, when he tried to register the domain name EchoBay.com—it was already taken. So he settled on a shorter version: eBay.com. Photo courtesy of ebay.com.

Wendy’s

We all know and love the familiar face of the owner and spokesperson for this American fast-food chain, Dave Thomas. When challenged to create a business could compete with Kentucky Fried Chicken in 1969, Thomas came up with Wendy’s Old Fashioned Hamburgers restaurant, naming it after his daughter Melinda’s nickname, Wendy. Photo courtesy of Nelson Cupeles.

Walmart

After touring the country in order to become familiar with everything discount retail, Sam Walton began the Walmart phenomenon with his wife in Rogers, Arkansas, in 1962, gaining inspiration for the name from the couple’s own last name. Photo courtesy of Walmart.com.

Gap

Gap Inc. was started by Donald and Doris Fisher with the dream of a clothing store that bridged the generation gap. The store was meant to target a younger generation, but in a classic, yet casual way. Creator Don Fisher “couldn’t find a decent pair of jeans that fit him, so in 1969 he solved his problem by creating the Gap brand.” Photo courtesy of Nelson Cupeles.

Target

In 1962, the first Target store opened its doors in Minnesota. The Director of Publicity, Stewart K. Widdess, described his thinking behind the creation of the store name and logo: “As a marksman’s goal is to hit the center bull’s-eye, the new store would do much the same in terms of retail goods, services, commitment to community, price, value and overall experience.” Photo courtesy of Target.com.

Borders

This reliable bookstore was named after the original founders, Tom and Louis Borders, who opened an 800-square-foot used bookstore in 1971, calling it simply Borders Book Shop. As the company expanded over the years, the name has remained the same. Photo courtesy of Borders.com.

McDonald’s

The world’s largest chain of hamburger fast-food joints was founded by none other than Dick and Mac McDonald in 1948. The only items originally served were the classic hamburger, cheeseburger and an assortment of drinks, potato chips and pie. The hamburger was first priced at only 15 cents! Photo courtesy of Nelson Cupeles.

CVS Pharmacy

When this retailer opened its doors in 1963, selling only health and beauty products and later adding the pharmacy departments in 1967, the letters stood for “Consumer Value Stores.” Now, present CEO, Thomas Ryan, likes to say the letters represent “Convenience, Value and Service.” Photo courtesy of Nelson Cupeles.

Starbucks

Surprisingly enough, this well-liked coffeehouse got its name from the first mate in Herman Melville’s novel Moby Dick. Originally called Starbucks Coffee, Tea and Spices, it has since had its name shortened to Starbucks Coffee Company. Photo courtesy of Nelson Cupeles.

12 Thoughtful Xmas Gifts That Are Better Than Expensive Ones

Written by BillShrink

It’s the same story every Christmas, isn’t it? Without fail, the same expensive “big ticket” items top seemingly everyone’s wish list. Whether it’s expensive jewelry, new cars or the latest video game system, each Christmas is inseparably linked with the hot gifts everybody wants that year. And sure, dropping big bucks on these items is a pretty sure-fire way of pleasing the people on your Christmas list. But what about originality? Believe it or not, you can put a smile on someone’s face this Christmas without spending hundreds or thousands of dollars – and without the same impersonal, cookie-cutter gifts everyone else is obsessing over. Here are 12 thoughtful Christmas gifts that show you did more than swipe a credit card.

Scrapbooks

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It’s a cliche, but sometimes the most warmly appreciated gifts are those that come from the heart. And few gifts are more heartfelt and personal than a lovingly constructed scrapbook. Whether the intended recipient is a spouse, child or friend, a scrapbook filled with your most cherished shared memories is sure to elicit smiles and appreciation for years to come. Fill it with anything significant that the two of you have shared: pictures, movie stubs, vacation tickets and souvenirs, bumper stickers, inside jokes, and anything else that captures your unique relationship with that person. The result will be a treasured keepsake your recipient enjoys forever.

Collages

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A great supplement or replacement for a scrapbook is a collage. Think of it as a scrapbook of just pictures. Begin with a large canvas (poster board works great) and a shoebox of pictures. Then, try to arrange them on the canvas in some symbolic or meaningful way. For example, if the recipient is your boyfriend or girlfriend, consider arranging photos of the two of you from different periods of time – say, beginning from when you met and ending with the pictures most recently taken. Much like a scrapbook, a well-done collage is more meaningful than any store-bought item because it is literally a tribute to one or two unique people. ScrapBooks.com and similar websites offer great deals on starter supplies for any scrapbook you choose to create.

Pandora Charms (have unique meanings)

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Jewelry makes a great gift, but it isn’t usually very customizable. The diamond bracelet you buy your wife or girlfriend is being purchased by hundreds (if not thousands) of other men the very same day you bought yours. A rare exception to cookie-cutter jewelry are Pandora charms. Unlike most jewelry, Pandora bracelets and charms are 100% customizable. Begin with a bracelet or necklace and attach any of literally hundreds of different charms, ranging from animals to astrology signs to flowers. The charms can be purchased at virtually any mall in the country and at numerous online retailers.

Gift Certificates (spa, etc.)

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Some may be surprised to see gift certificates listed as a thoughtful, personalized gift. It is widely believed that gift cards reek of thoughtlessness. However, seen from another perspective, they might be the most personal gift you can give. Yes, it’s tough to put an original spin on a gift card to Subway or Burger King. But what about gift certificates to places you know the intended recipient loves, like bookstores or health and beauty spas? Chances are, these people have long lists of books they’d like to buy “eventually” or spa treatments they’d love to try “someday.” With some thoughtful gift card purchases, you can give these people exactly what they’ve been longing for all year.

Artifacts From First Meeting or Date

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Call us cheesy, but what better way to make your better half happy on Christmas morning than with artifacts from your earliest encounters? If you met on a beach, go back one day (alone, of course) and scoop up a small bottle of sand from where you met. If you met at a park, go and pick some fresh flowers and snap a photo of where you were standing. If you met at a bar, see if you can buy a glass or souvenir with the bar’s name on it. The idea is showing that your first kiss or meeting was memorable enough to you to encapsulate into a gift many months or years later, in recognition of when it all began.

Memory Boxes

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Another heart-warming way of capturing personal memories in your Christmas gifts is the memory box. Generally speaking, a memory box contains memorabilia from throughout your friendship or romantic relationship with another person. But remember – just because a gift is heartfelt doesn’t mean it has to be tacky. Don’t use a cheap cardboard box from the garage. Instead, visit a website like FindGifts or a local arts and crafts store. Special boxes are available for just this purpose, some of which can even be engraved with special quotes or phrases that personalize the memory box even more.

Locket With Photo Inside

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No list of thoughtful Christmas gifts would be complete without the locket and photograph. There’s a reason so many movies and soap operas show distressed women drawing comfort from having her husband or boyfriend’s picture close at heart. Dripping with personality and sentiment, it’s a gift all women love – and for good reason. If you’re looking to show a casual girlfriend that you’re ready to start taking things seriously, a locket with your photo inside (or one of the two of you) makes a wonderfully thoughtful Christmas gift!

Homemade Tree Ornaments

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One of the criminally under-appreciated romantic or family bonding moments of the Christmas season is decorating the tree. Luckily, this presents an opportunity for the creative gift-giver to work their magic. Homemade and personally significant Christmas tree ornaments make great gifts. Just wait until decoration night comes and all the usual ornaments are already put up. Then, spring out your gift-wrapped ornament and tell the recipient that they forgot one. Let them open it and watch their eyes widen with excitement.

Books

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Unlike many gifts, books must be selected with particular people in mind. Your 15 year old nephew wont like the same books that your 40 year old sister does. This makes books an ideal choice for personalized and thoughtful gift-giving. If you have an avid reader (or several) on your gift list, think long and hard about the types of books they enjoy. Which books have you seen them reading or heard them talking about? Better yet, do they have public wish lists on websites like Amazon? Before long, you should have all the clues necessary to buy books that your recipients will truly enjoy getting as Christmas gifts.

Games

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If you have young sons, daughters, nephews or nieces, what better to give them than the classic board games every generation loves? No child should grow up without playing Monopoly, Life, Clue or the other myriad games that make up traditional, early childhood play. If you’re looking for an alternative to mind-numbing shoot-em-up video games, look no further. These classics will develop critical thinking skills, stimulate imagination, and create priceless memories for any young person you give them to.

Movies

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The movie buff on your list will be happier to receive some timeless flicks than just about anything else you could buy them. Much like book-buying, being selective is critical here. Different people are going to like different kinds of movies, and you don’t want to be “that guy” who just buys whatever big box-office hit came out on DVD last week. Try to pay attention to the types of movies the recipient enjoys most, and hit the stores. Between Walmart and Amazon, there’s no excuse not to track down the exact DVD or video your recipient will love.

Personal Mix CDs

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Some people love books, some people love movies, and still others love music. And we’ve yet to meet the callous soul who doesn’t love listening to mix CDs burned especially for them. Knowing you took the time to carefully select each song on the track list makes the CD all the more special, and your recipient will think of you every time they listen. Of course, burning a personal mix CD as a Christmas gift works best if there is some kind of theme involved. Rather than simply burning a CD of random songs by their favorite bands, see if you can arrange them in some symbolic way – perhaps commemorating a period of the recipient’s life or memories the two of you shared.

30 Secrets Your Waiter Will Never Tell You

Written by Michelle Crouch

Two dozen servers reveal the truth about what goes on behind the kitchen doors.

What would two dozen servers from across the country tell you if they could get away with it? Well, for starters, when to go out, what not to order, what really happens behind the kitchen’s swinging doors, and what they think of you and your tips. Here, from a group that clears a median $8.01 an hour in wages and tips, a few revelations that aren’t on any menu.

What We Lie About

1. We’re not allowed to tell our customers we don’t like a dish. So if you ask your server how something is and she says, “It’s one of our most popular dishes,” chances are she doesn’t like it.

—Waitress at a well-known pizza chain

2. On Christmas Day, when people ask why I’m there, I might say, “My sister’s been in the hospital,” or, “My brother’s off to war, so we’re celebrating when he gets back.” Then I rake in the tips.

—Chris, a New York City waiter and the founder of bitterwaitress.com

3. If you’re looking for your waiter and another waiter tells you he’s getting something out of the stockroom, you can bet he’s out back having a quick smoke.

—Charlie Kondek, former waiter at a Denny’s in Central Michigan

4. If someone orders a frozen drink that’s annoying to make, I’ll say, “Oh, we’re out. Sorry!” when really I just don’t want to make it. But if you order water instead of another drink, suddenly we do have what you originally wanted because I don’t want to lose your drink on the bill.

—Waitress at a casual Mexican restaurant in Manhattan

What You Don’t Want to Know

5. When I was at one bakery restaurant, they used to make this really yummy peach cobbler in a big tray. A lot of times, servers don’t have time to eat. So we all kept a fork in our aprons, and as we cruised through the kitchen, we’d stick our fork in the cobbler and take a bite. We’d use the same fork each time.

—Kathy Kniss

6. If you make a big fuss about sending your soup back because it’s not hot enough, we like to take your spoon and run it under really hot water, so when you put the hot spoon in your mouth, you’re going to get the impression—often the very painful impression—that your soup is indeed hot.

—Chris

7. I’ve seen some horrible things done to people’s food: steaks dropped on the floor, butter dipped in the dishwater.

—Waiter at a casual restaurant in the Chicago area

What You’re Really Swallowing

8. If your dessert says “homemade,” it probably is. But it might be homemade at a bakery three miles away.

—Charity Ohlund

9. I knew one guy—he was a real jerk—he’d go to Costco and buy this gigantic carrot cake for $10 and tell us to say it’s homemade. Then he sold it for $10 a slice.

Steve Dublanica, veteran New York waiter and author of Waiter Rant: Thanks for the Tip—Confessions of a Cynical Waiter

What Drives Us Crazy

10. Oh, you needed more water so badly, you had to snap or tap or whistle? I’ll be right back … in ten minutes.

—Charity Ohlund

11. We want you to enjoy yourself while you’re there eating, but when it’s over, you should go. Do you stay in the movie theater after the credits? No.

—Waiter at a casual restaurant in the Chicago area

12. My biggest pet peeve? When I walk up to a table of six or seven people and one person decides everyone needs water. I’m making a trip to deliver seven waters, and four or five of them never get touched.

—Judi Santana, a server for ten years

What We Want You to Know

13. Sometimes, if you’ve been especially nice to me, I’ll tell the bartender, “Give me a frozen margarita, and don’t put it in.” That totally gyps the company, but it helps me because you’ll give it back to me in tips, and the management won’t know the difference.

—Waitress at a casual Mexican restaurant in Manhattan

14. If you’re having a disagreement over dinner and all of a sudden other servers come by to refill your water or clear your plates, or you notice a server slowly refilling the salt and pepper shakers at the table next to yours, assume that we’re listening.

—Charity Ohlund

What Tells Us You’re Trouble

15. I get this call all the time: “Is the chef there? This is so-and-so. I’m a good friend of his.” If you’re his good friend, you’d have his cell.

—Chris

16. The strangest thing I’ve seen lately? A man with a prosthetic arm asked me to coat check it because the table was a little bit crowded. He just removed his arm and handed it to me: “Can you take this?”

—Christopher Fehlinger

17. We always check the reservation book, scan the names, and hope for someone recognizable. I’m happy if the notes say something like “Previous number of reservations: 92.” If they say something like “First-time guest, celebrating Grandma’s 80th birthday, need two high chairs, split checks, gluten allergy,” then I start rummaging through my pockets for a crisp bill for the hostess and I make sure to tell her how much I love her hair fixed like that.

—Charity Ohlund

How to Be a Good Customer

18. Use your waiter’s name. When I say, “Hi, my name is JR, and I’ll be taking care of you,” it’s great when you say, “Hi, JR. How are you doing tonight?” Then, the next time you go in, ask for that waiter. He may not remember you, but if you requested him, he’s going to give you really special service.

—JR, waiter at a fine-dining restaurant and author of the blogservernotslave.wordpress.com

19. Trust your waitress. Say something like “Hey, it’s our first time in. We want you to create an experience for us. Here’s our budget.” Your server will go crazy for you.

— Charity Ohlund 

What You Need to Know About Tipping

20. If you walk out with the slip you wrote the tip on and leave behind the blank one, the server gets nothing. It happens all the time, especially with people who’ve had a few bottles of wine.

—Judi Santana

21. If you say, “Don’t worry—I’m a really good tipper,” that always means you aren’t.

—Chris

What Else We’d Like You to Know

22. When you say, “I’ll have the pasta Alfredo,” it tells me two things: You aren’t interested in trying new things, and you don’t eat out much. Restaurants put this dish on their menus because it’s “safe,” it sells, and it’s cheap to make.

—JR

23. At one restaurant where I worked, the salads were made up to three days earlier. They were sitting on a tray with a thousand other salads in the refrigerator. The waiters went back, grabbed a plate and some dressing, and handed it to the customer.

—Jake Blanton

24. If you don’t like something, don’t muddle your way through it like a martyr and then complain afterward. If you don’t like it, don’t eat it. Send it back and get something else.

—Christopher Fehlinger 

25. Ask what’s in your smoothie. A lot of restaurants use half-and-half. So you think you’re ordering a healthy strawberry-banana smoothie, but it’s really full of fat.

—Waitress at a well-known pizza chain

26. Watch out for what I call the touchdown. That’s when the waiter comes around to refill your water and the pitcher actually touches your glass. If he’s touching all the other glasses with the same pitcher, think about all those germs.

—Jake Blanton

27. If you’re having a problem, speak to the owner if you can. Managers may have very little power. They’re less likely to comp a meal, and most aren’t authorized to give away free alcohol. They’ll also take it out on the server if you have problems.

—Kathy Kniss

28. If you’re worried about cleanliness, check out the bathroom. If the bathroom is gross, you can be sure the kitchen is much worse.

—Waitress at a well-known pizza chain

29. When I’m hiring, I always look for someone who’s spent some time as a waiter. What I learned waiting tables was far more valuable than anything I learned in college as far as how to interact with the human race.

—Jim Sheehan, former stockbroker and waiter who now owns a successful IT consulting firm

30. Once on Mother’s Day, this older lady came in alone and told me that her kids weren’t able to be with her that year, but they had mailed her a gift card. So I told my manager that we had to make this an exceptional experience for her. I told her to come back with a friend some time and use her gift card because tonight, her meal was on us. We comped her dinner, and I sat with her through dessert while she told me about her kids. My coworkers were happy to cover my other tables for 15 minutes. The woman told me she would remember that dinner forever.

—Melissa McCracken, longtime waitress in Hawaii 

RESTAURANT LINGO

Drive-by: Finding an excuse, such as refilling the water glasses or clearing plates, to stop by a particular table. “You’ve got to do a drive-by on the woman at table 22. She’s hot.” 

Upsell: Swaying diners to order more than they normally would or to order a higher-priced item, driving up the bill and hence the tip. Customer: “I’d like a gin and tonic, please.” Waiter: “Bombay Sapphire?”

Camper: A diner who hangs around too long after he’s eaten. Restaurants typically allot about 50 minutes for lunch and up to 90 minutes for dinner, depending on the type of restaurant. You can make up for camping by leaving a bigger tip. 

THINK TWICE ABOUT BEING RUDE TO YOUR WAITER

Many CEOs say the way a potential employee treats a waiter offers insight into that person’s character and ability to lead, according to an article in USA Today. And a 2005 survey of 2,500 members of It’s Just Lunch, a dating service for professionals, found that being rude to waiters ranked No. 1 as the worst in dining etiquette, at 52 percent, way ahead of blowing your nose at the table, at 35.

CHECK, PLEASE

Studies indicate that waiters can boost their tips by:

• lightly touching the customer

• crouching next to the table

• introducing themselves by name

• and—believe it or not—drawing a smiley face on the check

—Source: Cornell University tipping expert Michael Lynn 

SUREFIRE STEREOTYPES

In a weekly blog called “In the Weeds” for frothygirlz.com, Kansas City waitress Charity Ohlund describes her favorite customer stereotypes:

1. If you are a pack of females, you want separate checks. And I don’t mean split evenly by the number of people. I mean split down to the exact number of Diet Cokes with lime each person consumed. And if eight gals order a $14 appetizer to share, that needs to be split into $1.75 each. If you are a pack of females over age 55, I’m near tears. You want all of the above, plus you’re going to complain about every … single … thing.

2. If you look like you have an eating disorder, you do. Beautifully skinny model types move their food around the plate for two hours, or they devour the whole porterhouse and head to the ladies’ room immediately.

3. If you have a European accent, you are a horrible tipper. Accent = 10 percent. Always.

4. If you are a young couple out on a date, you are going to pretend to be torn about what to order when you know and I know it’s going to be the filet (medium well) and mashed potatoes. Split.

5. If you order a Zinfandel and I ask, “Red or white?” and you look at me with an annoyed face and say, “Pink,” I go tell the other servers and we laugh.

6. If you have a food allergy, you will talk about it in great detail and then each time I set a new plate in front of you, you will ask me if I remembered your food allergy.

7. If you are a woman who has climbed your way into the higher levels of corporate success and you are hosting a business dinner, you will not tip as well as a corporate man hosting the same style dinner. I don’t know why. Please enlighten me.