Archive | May, 2011

10 fantastic social media campaign videos you shouldn’t miss

Collected by thenextweb

We watch thousands of videos every month to try and get the amazing content that we share with you and I wanted to share 10 of the best social media campaign videos that we’ve spotted so far this year. You can use these for inspiration for your own campaigns or just to see what is happening in the industry.

There really has been a huge rise in social media videos and it seems that every agency and brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take on their own life with coverage for the best ones on blogs and websites like this. Some of these are big budget campaigns but there are also smaller simple campaigns where the idea is the star and hopefully you’ll be able to take some inspiration for your own social media campaigns from these videos…

Ben & Jerry’s – Fair Tweets

Ben & Jerry’s have been quick to embrace social media since the start and their latest campaign allows you to use up the spare letters in your tweets to send fair trade messages via a handy little browser plugin.



Fiat Street Evo » The app that evolved streets forever

With QR codes and location based services all the rage at the moment Fiat decided to tap in to both those trends and create a little bit of marketing genius of their own by turning the world’s road signs in to an interactive game.



Your Delft blue portrait on a real KLM plane!

KLM have been in to social in a big way for the last couple of years with lots of innovative campaigns and this latest one tapped in to Dutch culture by allowing you to customize your own photos on Facebook and then have them added to a giant plane.



Lynx Excite Angel Ambush London Victoria

Augmented reality has been on the rise and this campaign from Lynx spiced up the commute in one of London’s busiest train stations by allowing passers by to interact with their angels on a giant screen.



Renault connects Facebook to the AutoRAI with RFID

Facebook is great for interacting and sharing in the online world but Renault decided to bring that in to the real world using RFID tags to let uses at a motor show tag the cars they liked most and push that info back on to Facebook in real time.



PepsiCo Social Vending

Soft drink vending machines have not changed in nature for some time now but Pepsi decided to release a new social vending machine recently which allowed users to interact and gift drinks to their friends.



Volkswagen – Fox no Planeta Terra – Twitter Zoom – English

This is one of the most innovative Twitter campaigns that we have seen as it tapped in to a youth market via a music festival and the race around a Brazilian city to find the hidden tickets via an interactive treasure hunt.



Heineken Star Player

Fantasy football games are nothing out of the ordinary but Heineken have taken things to a new level with an interactive app that turns every single action within a Champions league game in to an experience. Unlocking treats and competing against others makes this a great interactive experience.



Mercurial Superfly: The Machine

When one of the world’s top footballers adds a camera to his back and allows you to play a game where you can control his actions via Facebook you know it’s not just any small local campaign. This is genius marketing from Nike and submerged the user in a whole new way.



Bonus:Why i can never be cool

null

Posted in Uncategorized

8 Movies My Past Girlfriends Forced Me to Watch That Made Me Who I Am Today

Written by Matt Patches

Solid relationships are built on compromise. Meaning, when your boyfriend or girlfriend tells you they want to go see Something Borrowed or Thor this weekend and your gut reaction is “I’d rather have an eagle bite out my liver every day for an eternity than see that movie,” well, you have to suck it up. Not just because you’re trying to keep the two of you together, but because the movie may actually turn out to be your cup of tea. Open minds, people.

I’ve been the “movie buff” in many a relationship, but this weekend’s line-up reminded me of the many discoveries I’ve made thanks to the differing opinions and interests of past significant others. For every sappy mother/daughter road trip drama (Anywhere But Here), fairy tale relationship come true (The Prince and Me), or by-the-books rom-com with a song for a title (Sweet Home Alabama), my girlfriends took me to a movie that — gasp — continues to resonate in my memory, challenge the way I watch films and remind me that I should get over myself once in awhile.

Pretty impressive. I hope one of them felt that way when I sat them down to watch Jet Li’s The One.

As a reminder to myself and to all that we don’t ever really know what we’re going to enjoy the heck out of, here are eight movies I would probably never have seen on my own volition. And then I turn the table on you: what movie did someone twist your arm to see that actually turned out to be solid? I gratefully ask you to share your stories in the comments!

My Neighbor Totoro

The Pre-Judgment: My Neighbor Totoro was a movie my high school girlfriend’s dad recorded off TV on to a Hi-8 tape and required us to watch off a video camera. Starring what appeared to be one of those creepy, grinning stuffed animals that’s always peering at you from the other side of a room, I imagined successfully sitting through Totoro would earn me some sort of boyfriend medal of honor.

The Judgment: Hayao Miyazaki’s simplistic, charming animated film was my gateway drug to the world of Studio Ghibli, and even more importantly, the world of animation. My Neighbor Totoro was fantastical art — even in crappy, lo-fi quality. There was a potential to this form of filmmaking I hadn’t seen before, a magic that could only be captured through the colorful, whimsical eye of an animator. My girlfriend loved it because the Totoro song is the most adorable thing ever created by man, but I was just happy to have alternatives to Disney flicks and Dragon Ball Z.

Down with Love

The Pre-Judgment: A throwback to the crack-up sex comedies of the 1960s, chock full of retro styles and wink-wink gags delivered by one of the more irksome actresses of modern day: Renée Zellweger. It was like my girlfriend asking me to read back issues of Vogue while getting our nails did. Guess I didn’t see the hilarious appeal of beehive hair-dos.

The Judgment: As far as rom-coms go, Down with Love doesn’t just step outside the box, it breaks it down, tapes it back together and fancies it up with a stylistic gift wrap that is practically unheard of in Hollywood. How did this movie get made? Mystifying, but watching Zellweger, Ewan McGregor and director Peyton Reed embody the whirlwind of an old fashioned romance (not mock it) makes for a truly lovely time. Which is why the movie made $0.

The Lion in Winter

The Pre-Judgment: The Lion in Winter stars the legendary Peter O’Toole and Katharine Hepburn and won several Oscars when it was released in 1968 — but there are few things less appealing on a Friday night than a heavy drama set in medieval France. Medical studies have proved that cinematic play adaptations concerning European history are the second most effective sleep drug under Ambien.

The Judgment: What a fool I am, especially as a person who can enjoy a riveting piece of theater, to brush off The Lion in Winter. Every line in this frickin’ movie is delivered with unrivaled ferocity, like Shakespeare interpreted by David Mamet. We talk about the fine, but definitive line between theater and film, but a movie like The Lion in Winter convinces you that there’s room for a hybrid. We can have unrealistic, poetical dialogue in movies. Take a Hepburn classic: “I could peel you like a pear and God himself would call it justice! ”

Me and You and Everyone We Know

The Pre-Judgment: QuirkFest 2005, courtesy of performance artist/writer/mind-controller over the literary-inclined, Miranda July. July’s Me and You and Everyone We Know appeared to be another Wes Anderson-inspired, surface-level indie combined with the unstoppable power of adorable children who say intellectual things. I was very worried for the girlfriend that enjoyed this movie.

The Judgment: July’s latest film The Future solidifies this for me, but even in Me and You and Everyone We Know you begin to realize that she’s something of a 21st century, female Woody Allen. The movie isn’t quirky for quirk’s sake, July’s just the real deal. I could see why a person who authentically enjoys art and the creative process would be enthralled by July’s work — it’s a completely unfiltered vision, an extension of herself, much like Allen’s films. Not necessarily appealing all the time, but genuine.

Amelie

The Pre-Judgment: Ah, the days when I’d head to Blockbuster and watch my girlfriend pick whatever movie had compelling box art. As a young person, I never had a fear of foreign films the way some of my compatriots did (er, still do, I would imagine), but let’s be honest: I had some other priorities while watching movies. Subtitles required my undivided attention and I had serious concerns that this random, schmaltzy French flick would be too…distracting.

The Judgment: Always cross reference the names on the box with your memory bank. Obviously I was too caught up in my own obnoxious behavior to connect director Jean-Pierre Jeunet to films I had seen and loved, like Delicatessen and The City of Lost Children (note: films my girlfriend at the time loathed). Amelie was something even more special than his earlier work, the perfect gel of his style and romanticism. As Amelie and Nino zipped through the streets on their bicycle and the credits rolled, I recalled saying, “why aren’t American films more like that?” To which my girlfriend replied, “Did you like it?”

Save the Last Dance

The Pre-Judgment: Julia Stiles is the queen of movies that girlfriends demand to see in theaters, much to their boyfriends’ dismay. She starred in so many “how can X guy win over Julia Stiles this time?” movies, that I had a strong resistance to seeing The Bourne Identity in theaters. Sad. Save the Last Dance fit that model, mixed with…dancing. Ew, gross.

The Judgment: Few movies take teenagers as seriously as Save the Last Dance. Yes, the whole interracial dance thing is a little trite, but the movie’s about the power of ambition and friendship, letting down one’s guard to find comfort in others. That’s important stuff for the core demographic ofSave the Last Dance and it doesn’t hurt that the hip hop music and dancing is equally as powerful as Stiles and Sean Patrick Thomas (what happened to that guy?). Whatever Step Up franchise, the real deal is Save the Last Dance.

John Q

The Pre-Judgment: I vividly recall trying to decide between staying in one night and playing Rummikub or going to see Denzel Washington in John Q. I lost that argument. I don’t even know if my girlfriend at the time wanted to see John Q, as it looked like one of the most sentimental turds in all of movie history. She just really didn’t want to play Rummikub with me.

The Judgment: Well, I wasn’t wrong. I haven’t returned to John Q since that fateful day, but I think about it constantly. It may have been the first movie I flat out hated — HATED! — which makes it that much more important. Everything in John Q stunk to high heaven, and even with “worse” movies in existence, watching the film was a moment of clarity, in which I could perfectly describe why the film was a piece of poop. Everything is flawed and it’s the perfect film to analyze why this happens to a project that is, obviously, someone’s labor of love (in this case, Nick Cassavetes).

Before Sunset

The Pre-Judgment: Watching two people fall in love on screen can be a great experience for couples. Watching people talk about how they were never able to make it work and have lots of regrets and wish they could be together even though it’s impossible…probably not as great an experience. Those are the kind of seeds you don’t want to plant two months into your new relationship.

The Judgment: Off the tip of my tongue, I’d say Before Sunset is the most romantic movie I’ve ever seen. Yes, it’s also the sequel to Before Sunrise, the “one night fling” movie that could also take the title, but watching two former lovers, further down the road of their lives, talking about how things have changed and mistakes they’ve made…that brings you little closer to the things you do have. Okay, girlfriend, you won that round. I’ll pay you back by taking you to Blade: Trinity!

How many movies have you been forced into that changed your life?

Bonus: Presidents come and go, but the Queen sticks around

Posted in Uncategorized

The best way I’ve ever seen someone explain evolution

The best way I've ever seen someone explain evolution

Posted in Uncategorized

Page 9 of 11« First...4567891011

You will find a blog with varying content here.

Join the Smart people to get the daily updates.

More Subscription Options »