Archive | April, 2010

6 Ways To Protect Yourself from Credit Card Fraud

Written by Stan Reybern

The biggest drawback of using a credit card is the risk of credit card fraud. Unlike debt (which is incurred consciously) credit card fraud can strike at any time, and frequently with no warning to the card holder until it’s too late. And the consequences range from the merely annoying, such as having to call and cancel your stolen card, to the downright catastrophic, such as identity theft. With so much at stake, it pays to know what the most prevalent types of credit card fraud are, how victims are tricked, and how you can protect yourself. Billshrink explains the six most serious threats – and offers six protection tips – below.

Physically Stolen Cards

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The oldest form of credit card fraud is the brazen theft of physical cards by criminals. Consumers are susceptible to theft in any location where they are joined by strangers – the bank, the supermarket, even a busy city street. Professional pickpockets have trained themselves to detect signs of distraction and move in for the kill when it appears that you are not paying attention. Having your credit cards stolen by such people exposes you to all manner of fraud. If detected early, you can stop the damage by calling your card issuer and canceling the card. However, if the theft goes undetected, there are few limits to what the thief can do: making extravagant purchases, applying for new credit cards, and in some extreme cases, taking out hefty loans in your name.

“Card Not Present” Orders

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Orders placed via Internet and mail are a frequent target of credit card fraud because the actual, physical card is not required or visible for the order. Such transactions allow thieves to use stolen cards without exposing themselves to the risks of in-store shopping (such as being caught on security cameras or apprehended by police.) Unfortunately, card not present fraud penalizes two parties: the original consumer who had their card stolen, and the merchant who unknowingly processed fraudulent orders and will, in all likelihood, have them charged back when the original consumer protests. Card not present orders are also less likely to be investigated, since there are, again, usually no immediate red flags that distinguish stolen card orders from legitimate ones.

Application Fraud

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Application fraud is one specific version of what is broadly referred to as “identity theft.” As the name implies, it essentially involves a criminal using someone else’s name and credentials to fill out a credit card application without their permission. Often times, the thief sets the stage for application fraud by stealing supporting documents from the victim, such as utility bills or bank statements, which are then used to substantiate the thief’s fraudulent credit card application. If and when they are approved for a card in the victim’s name, thieves face few restraints in the damage they are capable of inflicting. FICO scores and payment histories can be ruined in a heartbeat by determined thieves in possession of a fraudulently granted credit card.

Account Takeover

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Another more brazen type of credit card identity theft involves what is known as “account takeover.” Under this method, the criminal gathers pertinent documents and information about a victim in order to call their credit card company requesting a change of address (one controlled by the criminal.) Following the address change, the criminal proceeds to impersonate the victim by submitting “proof” of identity to the credit card company and requesting that a replacement card be sent to the new address. Although some card issuers attempt to thwart account takeover by requiring card holders to submit photocopies of the card in question and its monthly statements, not all of them do, and this remains an extremely problematic form of credit card fraud.

Phishing

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A more modern form of credit card and bank fraud is the so-called “phishing” attack. Rather than rooting through your trash or swiping your wallet at a busy intersection, sophisticated Internet hackers simply lead victims into an authoritative-looking website (usually one claiming to be their bank or credit card company.) Once the victims land on these websites, they are asked to fork over their credit card or bank details as part of a “routine security check.” At no point is it clear that such websites are stealing your information. Indeed, great care is taken to mimic the look and feel of real bank websites down to the most intricate details (including logos, URLs and slogans), such that the entire process of keying in your information feels natural and safe. Only once you have clicked “Submit” will your credit card information fall into the hands of ruthless identity thieves.

Skimming

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Skimming is perhaps the form of credit card fraud most difficult to prevent. While the methods above all involve outside criminals, skimming is when a dishonest employee interferes in legitimate transaction that victims did make. An example would be if you walked into an electronics store and bought an iPod on credit, only to have an unscrupulous clerk record your card data and take a spending spree on your tab. Sadly, this is not only difficult to prevent. It is also difficult to detect, after it has occurred. Generally speaking, the last person a defrauded consumer suspects is the friendly store clerk who checked them out. Therefore, it is only once a particular merchant has been involved with a substantial number of credit card fraud incidents that they are even suspected of skimming, much less investigated or prosecuted for any wrongdoing. A merchant who skimmed only once in a while might, in all actuality, never be suspected of anything for as long as they remained in business.

How to Protect Yourself

Don’t Habitually Leave Home With Your Card

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One surefire way to reduce your exposure to most forms of credit card fraud is to not always leave home with one. For one thing, a criminal can’t swipe what you don’t have on you. But it also reduces the number of physical card transactions you make, which, in turn, limits your chances of being scammed in proportion. If you don’t want to leave home without plastic of some kind, get a credit card with a low limit and bring that. This way, provided the criminal doesn’t have any additional documentation about you, the worst they can do is spend what that card allows, which is purposefully not enough to devastate your finances.

Use Virtual Credit Cards

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Leaving your card at home is all well and good to prevent in-person fraud, but what about shopping online? Surely, you can’t be expected to sacrifice the convenience of buying online just to keep prying eyes out of your finances. Luckily, nothing of the sort is needed. By using virtual credit cards (which have a different number than your regular credit card and expire after one use) you can remove the one thing from the equation that attracts criminals: a viable card to steal. Thieves who intercept virtual credit card numbers will soon find that they no longer work, which will send them on their way toward the next victim-in-waiting. Best of all, most banks and credit card companies (including PayPal) now offer virtual cards for little or no cost.

Shred Your Mail

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A key element in several types of credit card fraud, as you now know, are the supporting documents (like bank statements or utility bills) that enable a complete stranger to pose as you to your credit card company. The surest way to prevent criminals from getting their hands on such documents is to shred them before they leave your home. Do not, as many foolishly do, simply toss those papers in the trash and figure that no one will “really” stoop so low as to empty your garbage cans to find them. Professional identity thieves can and will do just that, because they know from experience that it pays off in spades. Don’t take that chance. Instead, invest $40 in a small paper shredder and make it a rule of the household that nothing hits the trash can without being shredded first.

Do Not Submit Credit Card Numbers to Bank Emails

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As a general rule, most banks and credit card companies will never request your account numbers via e-mail. Such requests (in the unlikely event they occur at all) will occur over the phone or, more likely, in person. No matter how official, credible, or authoritative an e-mail or website appears to be, if it is asking for sensitive information – especially in connection with a “routine security check” – you can safely assume that you are being scammed and back away. In fact, most banks (on their real websites) explicitly state that they will never approach you for this information in any such manner.

Shop Only at Trusted Merchants

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It should go without saying that your odds of being skimmed increase by shopping at smaller, “no-name” merchants. To continue our analogy from earlier: it’s not very likely (though it’s certainly possible) that the local BestBuy is going to skim your card number from a genuine, in-store transaction. Big-name corporate chains tend to have elaborate security procedures that are difficult for rank-and-file store employees to circumvent, even if they wanted to. However, countless fly-by-night shops exist who will happily skim you, both online and in stores. Of course, not every small shop is out to steal your credit card number. It simply pays to be mindful of the possibility and the greater odds of it occurring in smaller rather than larger stores.

Review Your Billing Statements Periodically

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The sad truth about most forms of credit card fraud is that you, the card holder, are often in the dark until the thief does something so egregious that you are notified. Fortunately, there is one way to detect early warning signs of fraud: periodically reviewing your billing statements. While most people instinctively toss their statements in the trash (because, after all, they know what they charged), this is in fact the only way to detect whether fraudulent charges have been made. A simple, five minute review of your statement will make crystal clear whether the card has been used improperly, and it can mean the difference between canceling your card while there’s time to limit the damage or being completely unaware until disaster befalls you.


Bonus:Anyone else feel this way about movies lately?

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The 8 dumbest business decisions ever

Written by Minyanville

These dead-wrong determinations seemed like reasonable choices to somebody at some point. But time has exposed them as mammoth mistakes.

Mistakes they’d like to take back

Dumb business decisions / Clockwise from top left: Ross Perot; Bill  Gates; Steve Case (wearing tie), AOL co-founder, with Gerald Levin,  then CEO of Time Warner; The Beatles © Alex Wong/Newsmakers/Getty  Images; Mustafa Quraishi/AP; Kathy Willens/AP; AP

“Experience is the name everyone gives to their mistakes,” Oscar Wilde wrote. And so it can be said that business history has endured some tremendously embarrassing and shortsighted experiences.

At one point, a Texas tycoon looking to buy a software company decided that a young Bill Gates was asking too much for his startup, Microsoft (MSFT).

In London, an experienced music executive felt that four young men from Liverpool, England, weren’t worth his record label’s financial backing.

Ten years ago, the chiefs of two major media companies thought their fortunes would be richer if they merged their operations. They could not have orchestrated a bigger flop if they had tried.

Click through the gallery to read about these corporate missteps and other business decisions that proved to be stunningly ill-considered.

1. Buy Google for $750,000? No, thanks

Dumb business decisions / Google © Rene Tillmann/AP

Remember Excite? Formed in 1994 as Architext and relaunched as Excite the next year, it was meant to be the search engine to end all search engines. With funding from some of Silicon Valley’s top investors, the company went on to enjoy a highflying initial public offering after hiring a new CEO, George Bell, in 1996.

Back then, there was nothing that dot-com stock couldn’t buy, and Excite, a company worth $35 billion, went on an acquisition spree with its riches. In addition to many smaller deals, it paid $425 million for iMall and a whopping $780 million for online greeting-card company Blue Mountain Arts.

But when two young Stanford University students came knocking, looking for someone to buy their nascent search engine so they could return to their studies, Bell would have none of it. In 1999, Google (GOOG) founders Larry Page and Sergey Brin offered Excite their business for $1 million. Bell deemed it too high, and a second offer of $750,000 was also roundly rejected.

Google is a $180 billion company today.

And Excite?

In the fall of 2000, Bell resigned as the company’s CEO. By the time the third quarter of 2001 rolled around, Excite’s stock price had fallen to $1 a share.

2. Perot blows chance to own Microsoft

Dumb business decisions / Ross Perot, left, and Bill Gates © Alex  Wong/Newsmakers/Getty Images; Mustafa Quraishi/AP

A 5-and-a-half-foot Texas business tycoon prone to folksy proverbs, Ross Perot, above left, is known for his quirky charisma. But long before he inspired comedic impersonators during his 1992 White House run, Perot made what he calls one of his biggest business mistakes ever.

The founder of Electronic Data Systems — now a division of Hewlett-Packard (HPQ) — Perot made a name for himself in the 1960s as a tech titan. By the next decade, he had his eyes on one company for a deal: Microsoft (MSFT). A deal would have provided Perot with the software he wanted for his clients — and given the 30-employee startup a huge entry into the corporate world. (Microsoft is the publisher of MSN Money.)

Perot invited a gawky kid named Bill Gates, above right, into his office to discuss a deal in 1979. Negotiations broke down, and the two men remember the story differently. Perot recalls Gates’ asking price as somewhere between $40 million and $60 million, which Perot found too high. When asked about the events, however, Gates says he put Microsoft on the block for $6 million to $15 million. In any case, neither party attempted to counter, and no agreement was reached.

3. Decca rejects The Beatles

Dumb business decisions / From left: Paul McCartney, Ringo Starr,  John Lennon and George Harrison © AP

The Beatles have “no future in show business.”

Such was the verdict of a Decca Studios manager, who in 1962 rejected the young band after a studio audition in London.

Decca’s executives made the same mistake with other future music stars, including The Yardbirds and Manfred Mann, who went on to sign with other labels. But no single rejection in musical history compares with Decca’s colossal miscalculation on The Beatles.

Decca’s misstep became a terrific gain for rival label EMI, where producer George Martin knew to sign The Beatles as soon as he heard the hourlong tryout tapes. The rest is a rich and storied history.

In 1964, The Wall Street Journal estimated that The Beatles would sell $50 million in records in the U.S. alone. By 1971, by which time The Beatles had broken up, the former band mates had acquired a fortune of more than $22 million, a staggering sum then but only a tiny fraction of what they would ultimately be worth.

4. Apple lets Steve Jobs go

Dumb business decisions / Steve Jobs © Paul Sakuma/AP

In 1983, Apple (AAPL) co-founder Steve Jobs needed a “grown-up” CEO to take the company to the next level. The man he picked for the job was PepsiCo (PEP) President John Sculley.

Jobs won over Sculley with a simple question: “Do you want to spend the rest of your life selling sugared water to children, or do you want a chance to change the world?”

Alas, Jobs found himself with a dark cloud devoid of a silver lining. He almost immediately began butting heads with Sculley, who took it upon himself to sabotage Jobs at every turn. He removed Jobs from the development of the Lisa computer and started a campaign to oust Jobs from the very company he started. In the meantime, Jobs launched a counterattack on Sculley, doing his damndest to get him fired.

The discord had a negative effect on Apple, and in 1984, after the somewhat unsuccessful launch of the Macintosh, the company posted its first-ever quarterly loss and let 20% of its staff go.

Later, Sculley gave Apple’s board an ultimatum: They could have him or Jobs, but not both. The board chose Sculley, and Jobs went on his way in 1985.

Eventually, Jobs returned to Apple, and the company returned to profitability. Today, Jobs has given the world the iPhone, the iPod, iTunes — the list could go on.

5. Time Warner merges with AOL

Dumb business decisions / AOL co-founder Steve Case, left, Time  Warner CEO Gerald Levin shake hands after announcing a merger in 2000 ©  Kathy Willens/AP

When MBA students study the lessons of the worst business decisions in corporate history, they often begin with one notorious case study: the AOL-Time Warner merger.

The deal, valued at $350 billion in 2000, was, and still is, the biggest corporate merger and the biggest failure. In December, the two companies finally managed to unwind the agreement.

There are myriad, much-discussed reasons the merger did not work. For one, the timing was off. The two companies came together just before the bursting of the tech bubble, when billions of dollars began evaporating from the markets. There was also the problem of size and the clashing of company cultures. Like many would-be happy marriages, AOL (AOL) and Time Warner (TWX) saw their relationship devolve into what one business columnist called “a turf war” infused with “cutthroat politics.”

To mark the 10th anniversary of the financial disaster, the architects of the original deal — including Steve Case, above left, AOL’s co-founder, and Gerald Levin, right, then Time Warner’s CEO — have surfaced to answer a big question: What were they thinking?

6. Dubai builds the world’s tallest building

Dumb business decisions / Burj Khalifa, the world's tallest  building, towers over the Dubai skyline © Kamran Jebreili/AP

In November, investors around the world watched as Dubai fell into a debt crisis that threatened to send markets tumbling. Struggling under $80 billion in debt, the city-state had to go hat in hand to its oil-rich cousins in Abu Dhabi and request a $10 billion bailout. Some say the rescue saved the global economy from a second economic dip.

So, what better time to unveil Dubai’s latest trophy: the tallest building in the world.

Unfortunately, many months before the crisis hit, the decision had been made to celebrate Dubai’s then-booming property market with “The Burj,” a 160-story building designed by Skidmore, Owings & Merrill architects. At 2,717 feet tall, the building is taller than New York’s Chrysler and Empire State buildings stacked together. Too narrow to house corporate offices on many of its upper floors, the tower was designed primarily for residential use.

Of course, the building opened just after the property bubble burst. In 2009, real-estate prices fell 50%. They’re expected to fall an additional 30% this year.

7. passes on ‘The Cosby Show’

Dumb business decisions / Bill Cosby, center, and other cast  members of "The Cosby Show" © AP

After years working stages as a stand-up comedian, Bill Cosby’s sense of timing and delivery was inimitable, and it gave “The Cosby Show” a sophisticated sensibility. The TV show debuted in 1984 and, almost immediately, pulled in nearly 30 million viewers an episode. In the world of comedy television, it was a game changer, reviving the sitcom genre and giving NBC a huge boost.

It’s hard to believe that it almost never happened.

When Cosby, at center in the photo above, and his production company first proposed the show, they called on ABC executives to sell their concept. They were turned down.

Third-place network NBC gave Cosby a warmer reception. Having little to lose, the network signed the show, never expecting it would shoot up the ratings charts and hold the No. 1 spot in the Nielsen ratings for five straight seasons.

8. Drake neglects to patent oil drill

Dumb business decisions / Edwin Drake © AP

Tycoons and investors have made trillions of dollars from selling oil. Wars have been waged over its procurement and safekeeping. And nations have seen their histories changed and their standards of living skyrocket after a major find.

But the man who first learned how to get the black gold out of the ground died poor and nearly forgotten. So did the investor who first put up the cash to back his invention: the oil drill.

In 1858, Edwin Drake, a one-time train conductor, was hired by Seneca Oil — in truth, then just a group of investors — and asked to explore ways to extract oil from the Earth’s depths. The company sent Drake to Titusville, Pa., where the first reaction to his mission was typically one of extreme skepticism.

By 1859, Seneca Oil pulled the plug on the project. It had already financed the project with $2,000, and it refused to invest more without more promising evidence the drilling would eventually work.

Drake first approached salt drill operators, suggesting they could use similar technology to capture oil in the area. The nickname “Crazy Drake” was officially born.

But even after Drake’s method of hand-pumping oil from the ground finally proved workable, the inventor apparently did not recognize the potential value in patenting it. Other entrepreneurs quickly moved in and copied Drake’s method.

What do you think?

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bonus:Brilliant Nikon camera ad! (nsfw)

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We’ll Know It Was You, Will Smith

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