Written by htcphones

The year 2009 marked the beginning of an era for Smartphone market. Apple’s iPhone continued its huge success and Google’s
Android revolutionized the smart phone industry and put the old players like RIM’s Blackberry and Nokia under extreme pressure. In
past, Smartphone Industry was dominated by phones like from Palm, Blackberry and Nokia. Their target market was professionals with
enterprise solution.

But Apple stepped into it by making Smartphone a device for everyone. Their step into Smartphone Industry was similar to that of their
revolution in PC. “Device for all” was the key motto and driver of the innovation. Apple’s bold step into bringing
Smartphone as a useful device for everyone and not just for corporate, proved a fruitful step.

Hence in the year 2009, Smartphone got more attention than any other devices because it became the device for laymen. This also meant
more innovations and growth in the Industry. In 2009, trends like Smartphone applications, App Store, Social Media Apps were the key
points of interest. Similarly Google’s Android has given the mobile makers a lot of flexibility to play with the apps.

Currently, iPhone is still leading the industry with their trademark form factor – large dominant touch screen. The question that needs
to be answered is what is going to dominate the year 2010? Below are the eight key issues or points which will be the key factor in the
Smartphone Industry.

1. Power Consumption

Efficient power consumption is the heart of any mobile devices. Today battery technology has come far enough
to provide lasting power for high-end devices like Digital Camera. Mobile Phones are still in their initial stage where its power
consumption cannot be approximated due to the rapid change in the technology.

Today, the overheating problem and power back-up of laptop still binds its mobility feature. Continuous power back-up is always
essential for laptops. Similarly, today’s new age Smartphone are quite power hungry. Apple’s iPhone can give power approximately
for 8 hrs but as the features and capabilities of Smartphone increase, efficient power plan is necessary.

Features like large screen, GPS monitoring, HD Video, TV connect, 3D games, Music and powerful multitasking will consume a lot of power.
Today these kinds of high-end devices are already in production and with this the issue of power will be the key points in the year
2010.

2. Multi-tasking

Multi-tasking feature is totally dependent on the mobile’s
operation system. OS like Android is already boasting about its multi-tasking feature. Further Intel’s arrival in the
Smartphone’s chip technology (MooreStone) with its partner LG is already exhibiting the extreme capability to multi-task where you
can switch between watching a video, talking to friends and using other applications.

Multi-tasking will require break-through in mobile operating system and processor inside it. In both areas, Smartphone have come a long
way through research and development. Hence, the year 2010 will see more focus on the multi-tasking ability of Smartphones. This will
bring it very close to having functionality like that of laptops.

3. GPS and Augmented Reality

Smartphone was the first mobile device to exploit the presence of Global Positioning System. Today’s Smartphone has great
applications to locate yourself and your friends in the neighborhood.

GPS technology combined with mobile camera can do wonders in bringing augmented reality experience. There are many applications which
can interact with the video being streamed through mobile camera to the database present in the Internet about the location of the
mobile phone.

In the recent CES event, an application running on the iPhone demonstrated its ability to control a helicopter (Parrot AR.Drone) with a
camera mounted on it. This capability opens door for interactive games. There are applications being built which can show information
about the objects being streamed via the mobile camera, it’s just another example of augmented reality. Further, one of the most
powerful applications comes from Google’s Android where the phone can act like a street guide showing you the exact direction
towards your destination.

The year 2010 will certainly see a great integration between GPS system and online data repository bringing even more value to people.

4. Touch Screen Technology

Before the emergence of Smartphone, Touch Screen was a thing of fantasy and extreme luxury. Old
models of Smartphone were featured with a stylus by its side to use its highly delicate touch screen. Now touch-screen has become the
fundamental identity of a Smartphone. This is further enhanced by the multi-touch functionality which can track gestures of multiple
touches.

Recent findings of Apple’s patent demonstrated a new technology in material science which could merge screen and touch pad together.
Though this might sound simple, it has the capability of changing the form factor of Smartphone. Currently, a touch pad is layered on
top of the screen panel. Therefore the thickness of the phone is controlled by the thickness of these two sections. But once these
become a part of each other, the size is reduced making phones compact.

There are a lot of speculations regarding Touch Screen Technology due to the emerging interest in Tablet which is the laptop size screen
with multi-touch facility. The technology is also going to change the way we might design an interface for the Smartphone.

5. Mobile Ads

If you ask, what is the next business model to rule the internet space? Then the answer for
sure is Mobile Advertisements. People are spending a lot of time in social networking sites through their mobile devices. The growth of
Smartphone Industry and social networking sites go parallel because these two platforms work hand in hand.

In mid 2009, Apple and Google competed with each other to acquire AdMob (Mobile Advertisement Organistaion) but Google won the race.
Google already had a testing platform to integrate AdMob, their Android Operating System. By the end of 2009 Apple also acquired a
mobile advertising platform called Quattro.

These two acquisitions mean that Smartphone is going to see an innovation in mobile advertisement. Google is already pushing the
internet to its limit by trying to make every area a Wi-Fi zone. As the connectivity increases, Mobile Advertisement would be really
huge.

6. Mobile Operating Systems

In past, Mobile phones and operating systems were considered one entity. No one considered Mobile
operating system being an independent entity or a product. Most of the basic phones had Symbian OS, the Smartphone makers either had to
develop their own basic OS or partner with other providers like Microsoft. But the year 2009 witnessed a great interest in mobile OS.

The change occurred due to the arrival of Google’s Open Source Operating Platform Android. Android has every characteristic of being
a great operating system. It’s immense strength comes from its Cloud Computing and its integration to the Google Map. Currently,
Android is being widely adopted by other mobile vendors leaving out previous software providers like Microsoft.

Microsoft already has Windows Mobile 7 scheduled to launch by the end of year 2010. This will decide if Microsoft will be able to get
their lost market share. In today’s competitive market, Operating system has to be compatible with every hand held devices. Android
is being implemented in every short of mobile devices from phones to tablet. Hence, the year 2010 will be a critical point for the
market to decide the ruling Mobile Operating System.

7. Mobile Banking

On November 2010, Scotiabank announced a new partnership with M-Com, an international mobile

banking and payments solution provider, which will bring mobile banking to Scotiabank customers in the spring of 2010.

This clearly shows the acceptance of Smartphone as a strong business transaction device and, not only as a communicator. The Senior
Vice-President of Scotibank told that with more than 22 million cell phone subscribers in Canada, wireless phones are among the fastest
growing consumer products in history. He also added that Canadians rely on the convenience of mobile devices to help them manage their
busy lifestyles, and having the ability to do their banking from their mobile devices will simplify their lives that much more.

As businesses and banks realize the potential of Smartphone and upgrade their business to fit into the eco-system, we will see more and
more banks creating a mobile platform for transaction. Though Scotiabank did not mention the Mobile platform, it is certain that in 2010
we will see applications for Blackberry and also iPhones to carry out your banking transaction. Mobile banking will be key to future
business transaction.

8. VOIP services , Apps

VOIP service utilizes the Internet as the carrier for phone calls by-passing the existing mobile network. Though
VOIP has been around us for more than 10 years, creating a VOIP service for phone is not as simple as it is for PC. But as the mobile
platform is changing, its more easier to develop a mobile application now than before.

The popularity of Google Voice created a lot of buzz over the existence of net phones. But many mobile carriers aren’t very happy
with it. The rejection of Google Voice Apps from the Apple store is one such example but we may see the change in 2010. Skype which is
the most popular VOIP service is already being accepted in the Windows Mobile platform.

The inclusion of VOIP service in Smartphone will also leverage other services like video phone which is already presented in many IM
chats in PC. Google has already launched its Google Phone and there is no way that it will be rejecting their own Google Voice App.
Currently, many mobile venders and mobile carriers are planning to promote Google’s Android. This means people will get to enjoy the
power and flexibility of VOIP services more efficiently in Smartphone. Net Phone or VOIP over Smartphone is a way towards new
communication platform.

Written by SARAH

It’s been said many times that business is all about people. That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Very simply, social psychologists study how people interact with others – their families, friends, and yes, business partners. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations. But rather than putting you through an academic psychology lesson, we condensed the most useful concepts into one article.

The Foot in the Door Phenomenon

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The Concept: If you’re wondering how to convince superiors, employees or customers to do what you ask, try using the foot in the door phenomenon. This refers to the tendency of people to do something huge if they have already agreed to something much smaller. Your friend should be much more open to helping you decorate your entire house for a dinner party if, for example, he already helped you pick out decorations.

How You Can Use It: This handy principle has countless applications in the business world. Hand lotion and beauty supply kiosks at the mall use it all the time. If you can get a person to talk to you for a couple of minutes and rub some lotion on their hands, you’ve got your foot in the door, and they are much more likely to buy from you than if you had just screamed a sales pitch at them.

The Door in the Face Phenomenon

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The Concept: Another classic persuasion tactic is known as the “Door in the Face Phenomenon.” Using this approach, you make your actual request look reasonable by first making an outrageous request that the person will unquestionably turn down. When they turn you down, you then ask for what you really want, which now looks trivial in light of what you asked for a moment earlier.

How You Can Use It: Let’s say you want your company to approve funding for a team of five marketers to research a new advertising campaign. Rather than simply asking for this funding and risking being shot down, use the door in the face principle. Ask your company for twice the amount of funding for a team twice as big as what you need. This will almost certainly be disapproved, but don’t fret; you didn’t need that amount in the first place. Act like you’re really going to work hard on cutting the funding down to the bone and reworking your proposal. In a few days, come back and propose the funding request you wanted all along. It will look as though you found a way to accomplish the same tasks for half the price with half the personnel. Social psychology research states that you are much more likely to get what you want by doing this.

The Serial Position Effect

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The Concept: A truly sharp marketer should understand how our brains process information. The “Serial Position Effect” (developed by Hermann Ebbinghaus) assists by explaining how we remember items we see or hear in lists. Ebbunghaus discovered that things shown at the beginning of a list and at the end of a list are remembered best. This was later titled the “Primacy Effect,” and the “Recency Effect.”

How You Can Use It: This powerful concept can affect what the millions of people seeing your advertisements, listening to your radio promotion, or reading your sales letter, remember about your product. If you have five benefits that your product provides over the competition, think long and hard about which ones you want to stick deep into your audience’s memory. Place those items at the beginning and end of your pitch. This way, prospects will remember these benefits when they see your product on a shelf or think about the commercial they just saw.

Attitudes Follow Behavior: Resolving Cognitive Dissonance

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The Concept: Cognitive dissonance is a fancy term for when people have opinions, behave contrary to them, and change their opinion to fit how they acted. For example, if you normally despise handguns, but join your buddy at the shooting range one day, you might leave thinking about how “guns aren’t really that bad if you use them safely.” Simply by holding and shooting one yourself, your brain begins thinking positive thoughts about it. Similarly, a “boring” task might later be remembered as “not being all that bad” or even being “fun” because, after all, you did it.

How You Can Use It: What this means to you is that if you can get your customer to perform a small task, such as a little game or survey online, the customer may begin making some positive assumptions about what you sell. This especially works for businesses operating in controversial markets, such as gambling, tobacco or other vice-related products. If you can find a harmless and fun way for potential customers to get involved with your products and services they will be more likely to become loyal buyers down the line.

Two Routes to Persuasion

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The Concept: Not everyone processes information (including product demos and advertisements) the same way. Generally speaking, there are two types of audiences, depending on your product/service. Your audience is either attentively thinking about your message, or they are distracted. These two audiences take two different routes to understanding your message. The involved group takes what is known as the “Central Route,” meaning that they focus on what you are saying closely, develop counterarguments and respond based on what they eventually decide your product is all about. If your ad or pitch was strong and convincing, these people will probably buy. If it was weak or not convincing enough, there’s little hope of them buying.

How You Can Use It: The distracted audience takes a very different route to understanding your pitch known as the “Peripheral Route.” These people focus on irrelevant parts of the pitch that randomly interest them. The speaker’s good looks, for example might interest them more than the information in the pitch. Simple language is also important for this kind of audience. For example, if you’re selling a market research service, classic adages such as “look before you leap” will probably work better than “perform proper market research before investing.”

Perceived Expertise

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The Concept: Let’s face it – most of us give more weight to what “experts” say than average Joes off the street. Most people would sooner listen to a warning about the health hazards of eating fast food, for instance, if it came from a renowned nutritionist than from a self-righteous teenager.

How You Can Use It: What makes someone appear to be an expert? One tactic that has been used by marketers (and politicians) is to begin your pitch with something the audience already agrees with. This makes the speaker seem intelligent and makes the audience eager to believe more of what he or she has to say.

Of course, being introduced as an expert never hurt either. A comment about an approaching asteroid from “Dr. Robert Kimmel, Chair of Astrophysics at Harvard University” will surely be taken more seriously than, “Robbie Kimmel, local guitarist and college student.”

Finally, social scientists find that speaking confidently greatly improves believability. A study performed by Bonnie Erikson in 1978 proved this by having college students rate the credibility of two supposed “witnesses” to an accident. One spoke very clearly and confidently and the other one hesitated and stumbled over his words a bit. One by one, each student said the confident speaker was much more credible. Perhaps it’s time to buy your TV or radio guy a course in effective speaking!

Perceived Trustworthiness

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The Concept: Trustworthiness of the speaker is another factor critical to any kind of visual marketing. No trust, no sale. Fortunately, how trustworthy you look can be controlled almost entirely by you.

How You Can Use It: Our outward behaviors have a lot to do with whether trust us or not. One behavior that seems to carry a lot of weight is eye contact. Researchers have found that if video-taped witnesses in court looked their questioner straight in the eye rather than down or around, they were seen as more trustworthy.

You can also appear more trustworthy by seeming like you’re not trying to influence an audience. “Hidden camera” TV commercials utilize this tactic all the time. Social psychology experiments have found that people who don’t think they’re being watched are comfortable being completely honest.

People also find others trustworthy when they argue against their own interest. Thus, a message about risks of cigarette smoking seems much more sincere coming from the tobacco companies than it would if were given by an anti-smoking politician up for re-election. People might link the politician’s anti-smoking speeches to his political agenda, whereas they cannot do this with the tobacco companies and are much more likely to absorb the message as true.

The Mere-Exposure Effect

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The Concept: Sometimes repetition alone can make a message more believable. Social research has found that people tend to eventually believe things they’ve been told many times, simply because they’ve repeatedly heard it. Studies show that people rate false statements such as “Mercury has a higher boiling point than copper” as true if they were made to read them a week before.

How You Can Use It: This concept is why companies run the same advertisement three times during a one-hour television show. The first time the audience sees the ad they might just ignore it. However, a week later they may have seen the ad 20 times, and by that point they have begun to accept its message and view favorably the product it advertises.

Distraction Disarms Counter-arguing

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The Concept: Audio and visual messages are much more effective when the audience can be somewhat distracted by background clutter just long enough to inhibit counter-arguing. Mild distraction often preoccupies the brain just long enough to stop it from inventing a reason to say “no.”

How You Can Use It: Many radio commercials utilize this tactic. The words promote the product being sold while background music or intermittent comedy distracts us from thinking too deeply about the words. Be careful not to distract so much that ad is not processed, however. Extremely violent or incredibly sexual advertisements are often ineffective because the audience is simply too distracted by what they’re viewing to pay attention to the message. They key is to strike a balance such that your message is understood, but not deeply analyzed or argued by the audience.

The Self- Reference Effect

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The Concept: Remember – a marketer’s job making sure the audience understands and remembers the sales pitch. One handy way to achieve this is known as the “Self-Reference Effect.” The Self Reference Effect refers to the tendency of people to effectively recall information about themselves. Most people are primary concerned with themselves. Thus, memories pertaining to what we think about the most, (ourselves), are held longer and recalled easier. Studies have shown that, when asked to compare ourselves to a short-story character, we remember that character better than if we compared them to someone else.

How You Can Use It: When planning a new marketing campaign or presentation to the board, it is important to keep this principle in mind, as it can greatly influence what your audience walks away remembering. Try focusing on the basic lifestyle and personality traits of your audience. Once you have these squared away, design your new message to match these traits. This makes your message personally meaningful to them and boosts their chance of remembering what you said.

Priming

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The Concept: Priming is when various stimuli (sights, tastes, smells) automatically trigger thoughts of similar stimuli. The smell of crisp fall air, for example, might trigger thoughts about the holiday. As a result, simply smelling the fall air might make you crave pumpkin pie or apple cider, even though no food is in front of you.

How You Can Use It: Priming is a classic sales tactic that has been used for decades, and you can put it to use for your business immediately. The key is to find some kind of neutral stimulus that is clearly related to your product. A perfect example of this can be found at any movie theater. As soon as you walk through the door your nostrils are overcome with the smell of buttery popcorn. Without even seeing the popcorn or being asked to buy it, you find yourself making your way to the concession stand because you suddenly feel like the movie wouldn’t be the same without the snacks. This is classic priming, and all five senses are susceptible to priming by intelligent marketers and businesspeople.

Prevent Employee Social Loafing

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The Concept: Have you ever noticed, perhaps in college or around the office, that when groups are assembled to complete a task, it always ends up that a couple of members do most of the work while the majority of members do almost none of the work? This is a social psychological phenomenon known as “Social Loafing,” and it happens everywhere and in absolutely every profession. Social loafing is defined as the tendency for people to put less effort into a task when they are in a group than when they are alone.

How You Can Use It: Social loafing can seriously drain a team’s performance. The good news is that the causes of social loafing are known and consistent. Social loafing happens when no one is personally accountable. When the group is judged as a whole no matter what its individual members do, loafing is almost sure to occur. The sure-fire way to make sure that all of your employees are contributing equally to the task at hand is to assign them to groups, but assure them that they will be personally monitored and evaluated on their contributions to the group. The more someone thinks they will be judged personally, the less social loafing you have. This allows you to make the most of the talent you have on staff and almost always produces stronger results than the vague “group evaluation” does.

Written by Marc Russel

Scriptwriting isn’t easy. Some people spend months trying to perfect a specific scene, trying to write that perfect line that sticks
in the mind of those who hear it. Then these guys come along and do it off the top of their heads.

Source: Orion Pictures

7. The Silence of the Lambs

The Moment:

The Silence of the Lambs

How it played out:

Anthony Hopkins’ performance as the insane doctor Hannibal Lecter is by far his most notorious. He got an Oscar for the part in
spite of only having 24 minutes of screen time — just because he’s that creepy. The above clip shows probably his most famous line
from the film. While this line was in fact in the script, his hissing after was not, and surprised everyone on set particularly Jodie
Foster. That disturbed look on her face there? That wasn’t acting – she was genuinely creeped out.

6. Taxi Driver

The Moment:

Taxi Driver

How it played out:

Every great movie has one line or moment that will forever be associated with that film. In Taxi Driver, that line is “You
talkin’ to me?” It actually became referenced in pop culture so often it was declared by the American Film Institute to be the
tenth greatest movie quote of all time. It wasn’t even in the script. De Niro was just supposed to spend a moment looking menacingly
at his reflection in the mirror. Instead he spent a full minute threatening it out loud.

5. The Shining

The Moment:

The Shining

How it played out:

Like the above Taxi Driver quote, this line will always be linked to its movie in the cultural unconscious. Like the above
quote, it’s on the AFI’s best quotes list. And like the above quote, it was totally improvised. All Jack Nicholson was supposed
to do was break the door down, but he figured that wasn’t quite pants-crappingly insane enough, so he screamed the then-famous intro
to The Tonight Show. It didn’t even make sense in context, since his character’s name was Jack Torrance. But holy hell
was it effective.

4. Casablanca

The Moment:

Casablanca

How it Played Out:

There are two lines that will always be remembered from Casablanca. Neither are in the script. The first is the line “Play
it again, Sam.” This is a misquotation, but that didn’t stop it from being used to reference the movie in everything from
Broadway musicals to James Bond’s Moonraker. The second, “Here’s lookin’ at you, kid” was actually an
inside joke between Humphrey Bogart and Ingrid Bergman from something he said when he was teaching her how to play poker.

3. A Clockwork Orange

The Moment:

Warning: The following clip contains disturbing subject matter and will ruin your ability to hear the song “Singin’ in the
Rain” without wincing.

http://www.youtube.com/watch?v=GlqnBecdNUg

A Clockwork Orange

How it Played Out:

When they were filming the notorious rape scene in A Clockwork Orange, Kubrick was consistently unsatisfied with each take. He
suggested that to try to show Alex’s complete lack of empathy, he should do a little dance. Malcolm McDowell obliged him, and then
spontaneously burst into song. The resulting scene was so disturbing that Kubrick got on the phone with the studio immediately and
secured the rights to the song.

2. Raiders of the Lost Ark

The Moment:

Raiders of the Lost Ark

How it Played Out:

The entire portion of the film that took place in Egypt was absolute hell to shoot, with cast and crew frequently becoming ill and
injured. At one point Harrison Ford tore a cruciate ligament and John Rhys-Davis actually crapped his pants during filming. Much of it
was pushed through and indeed the entire scene with Marion and Belloq getting drunk in a tent was also completely improvised.

The sequence with the swordsman was originally meant to involve Indy running around with the swordsman in pursuit, but Ford had come
down with dysentery and wasn’t in the mood to do much running when his bowels were doing enough of that for the both of them. So he
suggested they just shoot the bastard and be done with it, resulting in one of the most entertaining scenes in the entire film.

1. Full Metal Jacket

The Moment:

Full Metal Jacket

How it Played Out:

R. Lee Ermey was actually a real drill sergeant originally hired to be a technical advisor. When he asked to be allowed to audition for
the part, Stanley Kubrick said he didn’t seem mean enough for it. Ermey responded by sending him a 15-minute video clip of him
standing in front of a camera screaming an endless stream of insults at some Marines while being pelted with tennis balls. It’s not
entirely clear why he was being pelted with tennis balls, but it was probably to prove a point about how completely
balls-to-the-wall insane he was. Almost the entire scene where the sergeant was introduced was made up on the spot. Partway through,
Kubrick had to stop the filming to ask Ermey what the hell a “reach-around” was.

It’s worth noting that that isn’t the only part of the movie that was improvised. About half of all the lines the Drill Sergeant
has were completely made up on the spot. Kubrick estimates that about 150 pages of the script were just off the top of Ermey’s head.