Written by wallstreetfighter
Here are 6 great marketing campaigns I’ve run across lately that are just brilliant. They are unique, memorable, and most of all, define the product
1. Buckley’s Cough Syrup:
Their ads are just plain hilarious. The premise of their ads is “It works really well, but taste absolutely awful” They use humor to get this tagline across. I first heard a radio ad where a guy asks “This stuff worked really well but is it really supposed to taste like the juice at the bottom of a trashbag?” and the announcer replies “Why yes it is”

2. Lifelock
“My name is Todd Davis and this is my social security number”. The CEO of Lifelock stands there with all the world to see with his social security number plastered all over the internet daring someone to mess with his identity. Wow, if the CEO is sharing his information then they must really be able to protect you. AND they will spend a million dollars on me making sure that nobody will mess with me. A great marketing campaign. So good that millions will spend $100 to do something they could do themselves in 2 hours a year. Well done
3. Mike Huckabee for President:
Who better to endorse a person running for President than Chuck Norris. Huckabee wants to protect our borders and who better to do it than Chuck, the toughest SOB on the planet. Nobody would even be paying attention to Huck if it wasn’t for this campaign. Brilliant campaign not brilliant man
4. Apple Computer
Everyone thought the “I’m a Mac” commercials were great but assumed they would get old and fade away. On the contrary, each one seems to get funnier. Even PC fans can’t help but laugh. They seem to find something that bothers PC owners and hit it, and use comedy to burn it in your mind. Well written and performed.
5. The Volkswagon Crash Ads:
Admit it. The first time you watched the commercial it scared the shit out of you. I was even caught off guard the next 3 times I watched it. I don’t know if there has ever been a more attention getting ad on TV. It is the television ad version of a “screamer” The ad was created
by Crispin who is one of the hottest ad agency out there.
6. Cabot Cheese
Perhaps the oddest commercial on TV. Comedian Luis Guzman on a set being asked why he loves Cabot cheese. It’s so crazy it’s memorable. Filmed this year but you’ll sweat it was taped 20 years ago. These cheese is delicious but either way, I’ll definitely remember Cabot Cheese from this point on. Here’s the video
10 Responses
michael smith
November 21st, 2007 at 2:51 pm
1LifeLock CEO Todd Davis is Identity Theft Victim After Posting his Social Security Number Online
http://idtheft.about.com/b/2007/07/27/256753.htm
Favorite Browser
November 22nd, 2007 at 8:04 am
2As always, yet another fantastic post.
Jalaj
November 23rd, 2007 at 12:02 am
3So it was the true social number of Todd Davis… But advertising and Marketing is something that can make you believe even false as truth… I think even if he had put xyz number there it would not have made any difference in his marketing success.
Austin
September 8th, 2008 at 2:06 pm
4i couldn’t find the lifelock post, but i was waiting for something like that to happen…if you’re bored check out the webpage i put up for my dad, it’s a property management co….if you’ve got any ideas of how to market it i’d appreciate it….www.cwsparks.com. thanks
Entrepreneur Blog
October 22nd, 2008 at 2:55 pm
5How to Sell a $1,000 Blender…
Capturing the attention of your target audience is the “Holy Grail” of marketing. For decades eager marketers have produced goofy jingles, shocking images, and unique perspectives to make us stop, look, and listen.
Every once in awhile a marketing …
Didi
October 29th, 2008 at 1:47 pm
6Nice post and comments. Would you please give me an example of a unsuccessful marketing campaign from the last 12 months. I need it for a school project,but I really can not come up with ideas.
I’d appreciate it!
Mary Bradforsd
November 11th, 2008 at 1:28 pm
7Love the SSI ad… classic! I’ll think of that one forever.
As for the Mac add… Rock on… I Love them!
Charlotte Howard
November 11th, 2008 at 2:32 pm
8Great blog, with lot’s of great information. I will
be back often to see your updates.
Charlotte
Adam Rooke
November 13th, 2008 at 9:04 am
9…”Keep Make’n it Rookeasy!” - I’ll do the same!
Best, AR
Mychael Thompson
November 14th, 2008 at 4:32 am
10Interesting blog, but it’s hard to find a team that thinks in this manner!
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